INFINN is looking for a Performance Marketing qualified who will be responsible for planning, executing, monitoring, and optimizing digital marketing campaigns with a strong focus on lead generation, customer acquisition, conversions, and ROI.

The ideal candidate should have hands-on experience with paid advertising platforms, campaign analytics, conversion tracking, audience targeting, and funnel optimization. Experience in fintech, stock broking, BFSI, or financial services will be an added advantage.

Key Responsibilities

1. Performance Marketing & Campaign Management
- Plan and execute performance marketing campaigns across Google Ads, Meta Ads, YouTube, LinkedIn, and other relevant platforms.
- Develop campaigns focused on lead generation, customer acquisition, app downloads, account openings, and conversions.
- Manage campaigns from planning and launch through optimization and reporting.
- Monitor campaign budgets, pacing, targeting, bidding, and overall performance.
- Identify new digital channels and opportunities for customer acquisition.

2.



Lead Generation & Conversion
- Develop strategies to generate high-quality leads and improve lead-to-customer conversion.
- Analyze the complete marketing funnel from ad click to lead generation and final conversion.
- Work with the Sales and Business teams to understand lead quality and improve campaign targeting.
- Optimize landing pages, forms, creatives, CTAs, and user journeys to improve conversion rates.

3. Campaign Optimization
- Continuously optimize campaigns based on CPL, CPA, CTR, CPC, conversion rate, ROAS, and ROI.
- Conduct A/B testing of ad creatives, copy, audiences, landing pages, and campaign strategies.
- Develop and optimize remarketing, retargeting, custom audience, and lookalike audience campaigns.
- Identify underperforming campaigns and implement corrective actions.

4. Analytics & Tracking
- Monitor campaign performance using Google Analytics 4, Google Ads Manager, Meta Ads Manager, and L

📌 Hiring For Performance Marketing Executive (Gurugram)
🏢 HKKR Finserv
📍 Gurugram