Product Marketing Manager — ADDA
Location:
Bengaluru / Remote-friendly, must be living in Apartment Complex
The role in one line:
We ship a lot. Our customers don't always know it. This role exists to close that gap — to make sure every capability we build is discovered, understood, and actually used by the people it was built for.
What you'll own
- Telling customers what's new through Email, WhatsApp, etc.
- Building a content engine — Constant product marketing through initiatives like feature of the month, success stories, feature highlights, social posts, so marketing doesn't go quiet between releases.
- Getting features adopted — For features that matter, you keep at it for 60–90 days after launch, and you watch the numbers to see whether it worked.
- Making sure websites, decks, USP docs, battlecards, pricing, screenshots and case studies all stay current as the product moves.
- Working with Product early — Sit with PMs at spec stage to agree on the pain points, benefits, product marketing plan, discoverability aspects
What we're looking for
Must have
- 4–6 years in product marketing at a B2B SaaS product company
- Evidence of owning a launch end to end: positioning through to adoption, not just producing the assets someone else specified
- Strong writing across formats — product pages, customer emails, in-product copy, setup guides — in plain language a busy Management Committee member will read
- Comfort with numbers: you can pull product usage data, read a funnel, and say honestly whether something worked
- The discipline to run a calendar.
- Hands-on experience on visuals and short video (Canva, editing, or robust AI-tool leverage)
Why ADDA?
- ADDA is Make in India, profitable and 17 years old globally trusted SaaS product — 25,000+ communities, 7.5M+ residents, 10+ countries.
- You sit between Product and Marketing with real ownership and a direct line to leadership
- Remote-friendly. Competitive salary plus performance bonuses
How to apply?
Send
📌 Product Marketing Manager (India)
🏢 ADDA.io
📍 India