SEO & Digital Marketing Specialist – Job Description

Position:
SEO & Digital Marketing Specialist

Experience:
2–5 years

Location:
Noida

Employment Type:
Full time

Shift: Night Shift

Job Summary

We are looking for an experienced
SEO & Digital Marketing Specialist
who can manage organic search as well as paid digital marketing campaigns across
Google Ads, Meta Ads (Facebook/Instagram), and LinkedIn Ads
. The ideal candidate should have hands-on experience in lead generation, campaign optimization, analytics, and improving website visibility and conversions.

Key Responsibilities

SEO
- Develop and execute on-page and off-page SEO strategies.
- Perform keyword research, competitor analysis, and SEO audits.
- Optimize website content, landing pages, meta titles, descriptions, headings, and internal linking.
- Build and execute backlink and off-page SEO strategies.
- Monitor keyword rankings, organic traffic, conversions, and other SEO KPIs.
- Identify technical SEO issues and coordinate with developers for resolution.




- Improve website domain authority and organic lead generation.

Google Ads
- Create, manage, and optimize
Google Search, Display, Performance Max, and remarketing campaigns
.
- Conduct keyword research and develop effective ad copy.
- Manage budgets, bids, negative keywords, and audience targeting.
- Monitor
CPC, CTR, CPA, ROAS, conversion rate, and lead quality
.
- Continuously optimize campaigns to improve ROI and reduce cost per lead.

Meta Ads
- Manage paid campaigns on
Facebook and Instagram
.
- Develop audience targeting, retargeting, lookalike audiences, and lead-generation campaigns.
- Coordinate with the creative/content team for ad creatives and messaging.
- Analyze campaign performance and optimize budget allocation.

LinkedIn Ads
- Create and manage
LinkedIn lead-generation and B2B advertising campaigns
.
- Target audiences based on job title, industry, company size, skills, geography, and other parameters.
- Manage sponsored content, l

📌 SEO & Digital Marketing Specialist (Noida)
🏢 MTK Technologies
📍 Noida