Job Requirements
Job Title – Senior Manager – Strategic Marketing & Communications
Place of work
- Mumbai

Function
– Credit Card

Job Purpose:
We are looking for a high-calibre marketing skilled who can operate at the intersection of
strategic communications, customer experience, cross-functional program management and senior stakeholder leadership.
This role is designed for someone who can independently take ownership of high-impact initiatives from defining the problem and shaping the narrative to aligning stakeholders and driving execution through to closure.

The role will act as a strategic extension of the Marketing Communications function, increasing the team's ability to take on large, complex initiatives while maintaining a high bar for customer communication and execution quality.
- Own high-visibility communication and marketing programs end-to-end.
- Create stronger linkage between business priorities, customer needs and communication strategy.
- Increase execution velocity by proactively managing stakeholders, dependencies and agencies.




- Elevate the quality of content, presentations and narratives going to senior leadership.

Primary Roles & Responsibilities:
- Strategic Communications & Content Strategy
- Own communication strategy for major product launches, portfolio initiatives, customer journeys and business priorities.
- Develop communication frameworks, messaging hierarchies and customer-first narratives across relevant touchpoints.
- Own the content strategy for large customer communication programs, while partnering with the execution team for day-to-day production.
- Review and elevate the quality of key customer-facing communications, ensuring clarity, consistency and relevance.
- Balance customer experience, business objectives, brand standards and regulatory requirements.
- Strategic Program & Project Delivery
- Lead complex, cross-functional initiatives from problem definition and planning through execution and closure.
- Create cle

📌 Senior Product Manager-Credit Cards Marketing (Mumbai)
🏢 IDFC FIRST Bank
📍 Mumbai