Role Overview
We're looking for a
Marketing & Branding Manager
who can wear two hats equally well — building and protecting brand identity, while also executing high-impact offline marketing campaigns and streamlining marketing operations through automation. This is not a purely creative or purely operational role; we need someone who can think strategically about brand positioning, get hands-on with on-ground activations, and use marketing automation tools to scale efficiency, reporting, and lead nurturing. You'll be the bridge between brand strategy, offline execution, and digital/marketing-ops efficiency.

Key Responsibilities
Branding
- Own and evolve the brand identity, voice, and guidelines across all touchpoints
- Develop brand positioning strategies aligned with business goals
- Ensure brand consistency across digital, print, packaging, and on-ground collateral
- Manage brand partnerships, sponsorships, and co-branding initiatives

Offline Marketing
- Plan and execute offline campaigns — events, exhibitions, retail activations, print media, OOH, and sponsorships




- Manage vendor relationships and negotiate costs
- Coordinate with sales/retail teams for in-store branding, merchandising, and trade marketing
- Track ROI and footfall/conversion impact of offline initiatives

Marketing Automation
- Set up and manage marketing automation workflows
- Use tools like HubSpot, Marketo, Zoho, ActiveCampaign, or similar to automate repetitive campaigns
- Build dashboards for campaign performance tracking and reporting
- Work with sales/CRM teams to automate lead handoff and follow-up sequences

Cross-functional
- Collaborate with design, content, and digital teams for integrated campaigns
- Manage marketing budgets across online/offline channels
- Present performance reports and brand health metrics to leadership

Key Skills
Robust understanding of
brand strategy and positioning
Hands-on experience with
offline/ATL marketing
Working knowledge of
marketing automation plat

📌 Brand & Marketing Automation Manager (Ahmedabad)
🏢 ShivalikFund
📍 Ahmedabad