Category Leader – E-commerce

Location:
Bengaluru, HSR | Full time

About the Role

We are looking for an entrepreneurial and growth-oriented
Category Leader – E-commerce
to own and scale our rapidly growing E-commerce business at AppsForBharat.

The business is already generating
₹100 Cr in annualized revenue
, and we are now entering the next phase of growth — with an ambition to
scale the business to ₹300 Cr+ and build a much larger, profitable and sustainable E-commerce vertical.

This is a high-ownership business leadership role where you will own the
P&L; and growth agenda end-to-end
— from category and assortment strategy to customer experience, merchandising, supply chain, marketing levers, profitability and team building.

We are looking for someone who can think like a business owner, identify the biggest growth opportunities, and translate them into execution. You will work closely with the leadership team and cross-functional teams across Product, Tech, Marketing, Operations and Supply Chain to build the next phase of the business.

What You'll Own

1.



Business Growth & P&L;
- Own the overall
E-commerce P&L;
, with responsibility for revenue, margins, contribution and sustainable growth.
- Define and execute the roadmap to scale the business from
₹100 Cr to ₹300 Cr+
.
- Identify the biggest growth levers across acquisition, conversion, AOV, repeat purchases, assortment, pricing and customer retention.
- Build business plans, revenue forecasts and growth targets; track performance against plan and course-correct quickly.
- Balance growth with profitability and build a healthy, scalable business model.

2. Category & Assortment Expansion
- Own the overall category strategy and continuously expand the assortment of
divine, spiritual and devotional products
.
- Identify whitespace opportunities and new product/category opportunities based on customer needs, trends and business potential.
- Drive SKU-level performance — identifying winners, fixing underperformin

📌 Category Leader- Ecommerce (Bangalore Metropolitan Area)
🏢 AppsForBharat
📍 Bangalore Metropolitan Area