Role : Marketing Executive - Content & Lead Management
Location : Bangalore (Peenya)
Exp : 2- 4 Years
About the Role
We are looking for anMarketing Executive - Content & Lead Management who can bring together two important parts of our marketing engine - responding to inbound prospects and creating content that helps educate, engage, and convert our audience.
You will be the first point of contact for prospects reaching out to Remidio through digital channels, while also owning the creation of blogs, marketing collaterals, campaign communication, and other content that supports our marketing and sales teams.
This role is ideal for someone who is equally comfortable having a conversation with a prospect and writing a compelling piece of content and who enjoys working in a science and healthcare driven environment.
What You Will Own
1. Inside Sales & Lead Management
- Manage inbound enquiries received through website chat, email, and WhatsApp.
- Respond to prospects promptly, understand their requirements, and qualify inbound leads.
- Share qualified and relevant opportunities with the appropriate salesperson, along with the necessary context.
- Maintain accurate and up-to-date records of all prospect interactions in the CRM.
- Follow up consistently with prospects to ensure opportunities are not lost due to lack of follow-up.
- Work closely with the sales team to ensure a smooth handover and continuity of the lead journey.
2. Content & Marketing Communication
- Write blogs and articles in line with the content calendar, ensuring they are transparent, accurate, engaging, and SEO aware.
- Develop copy for marketing collaterals such as brochures, one-pagers, sell sheets, and event materials.
- Draft WhatsApp campaign communicationfor doctor outreach that is concise, clinically credible, and action-oriented.
- Write email campaigns for CME invitations, post-event follow-ups, product announcements, and other marketing initiatives.
- Support the marketing team with Link