Credflow is building the
Cashflow Management OS for Indian SMEs
, combining technology, financial services and commerce to help SMEs manage their cash flows and access working capital.
Our lending business is growing rapidly, and we are looking for a
Program Manager — Lending Growth & Funnel
who can take ownership of the lending growth engine and continuously identify what is preventing us from doing more business.
This is a
high-ownership, highly analytical role
sitting at the intersection of
Data, Sales, Credit, Operations and Business.
*Find where the lending funnel is leaking, understand why, and work with the business to fix it.*
You will continuously analyse the entire lending funnel — from lead generation to login, approval, sanction and disbursal — identify bottlenecks, quantify their impact, and work with the sales team to drive corrective action.
You will:
- Track conversion at every stage.
- Identify where leads are getting stuck or dropping off.
- Analyse funnel movement by salesperson, geography, product, lender, customer segment and lead source.
- Identify where additional leads are required and where existing leads are being underutilised.
- Build a clear understanding of the capacity and requirements of the sales team.
2. Find the Gaps
Your job every day should be to answer:
*"Why aren't we doing more business?"*
Examples:
- Are salespeople short of leads?
- Are we generating enough leads but conta