About ProV:
ProV is a fast growing consumer brand in the dry fruits and healthy snacking space, with a presence across retail, e-commerce and emerging digital channels. As we scale, we are looking for a agile Head of Marketing to build ProV into a strong, differentiated and high-recall consumer brand.
This is a senior, high-ownership role responsible for Brand, Digital, Performance Marketing, Social Media, Content, Campaigns and Consumer Growth.
The Role
The Head of Marketing will own ProV's overall marketing strategy and execution, balancing long-term brand building with measurable business growth.
The ideal candidate is someone who can think like a brand strategist, operate like a digital marketer, understand consumer behaviour, and use data to make business decisions.
You will work closely with the Founder, Sales, Product and E-commerce teams to build the brand and accelerate growth.

Key Responsibilities
Brand & Marketing Strategy
Own ProV's overall brand positioning, communication and marketing strategy.
Develop annual, quarterly and campaign-level marketing plans.




Build solid brand differentiation, recall and consumer relevance.
Develop campaigns around products, festivals, occasions and key consumption moments.
Ensure consistent brand communication across packaging, digital, retail and other consumer touchpoints.
Digital & Performance Marketing
Lead performance marketing across Google, Meta, YouTube and other relevant platforms.
Develop acquisition, retargeting and conversion strategies.
Manage marketing budgets and optimise CAC, ROAS, CPA, CTR and conversion rates.
Analyse campaign performance and continuously improve targeting, creatives and media allocation.
Work with agencies/partners while maintaining robust internal ownership of strategy and performance.
Social Media, Content & Influencers
Own ProV's social media strategy across Instagram, YouTube and other relevant platforms.
Develop content pillars, calendars and campaigns that build both

📌 Head Of Marketing Mumbai
🏢 ProvFoods
📍 Mumbai