The CoinDCX Journey: Building the Future of Finance

At CoinDCX, our mission is clear - to make crypto and blockchain accessible to every Indian and enable them to participate in the future of finance.

As India’s first crypto unicorn valued at $2.45B, we are reshaping the financial ecosystem by building safe, transparent, and scalable products that power adoption at scale.

We believe that change starts together. It begins with bold ideas, relentless execution and people who want to build what’s next.

If you’re driven by purpose and thrive in environments where your work defines the next chapter of an industry, you’ll feel right at home here.

About The Role

This isn’t a typical Performance Marketing role.

You will work on initiatives that genuinely transform how finance works in India, a type of work few roles offer.

We are looking for a high-ownership, data-driven individual to work on performance marketing and elevate CoinDCX’s digital brand presence. This role sits at the intersection of user acquisition, paid growth, experimentation, and full-funnel optimisation.





You will work closely with Product, Growth, Business, Brand, Insights, Creative and Analytics to drive sustainable, high-quality growth across all digital touchpoints and shape the next phase of CoinDCX’s growth engine with robust governance, efficiency, and breakthrough digital storytelling.

What You’ll Do -

Performance & Growth

Own and scale paid acquisition across SAN channels (Google, Meta, Apple), DSPs, Affiliates, Programmatic, OEM/App-store and emerging platforms

Drive full-funnel optimisation: impression → click → install → activation → first trade → repeat engagement

Build and manage rigorous experimentation frameworks (audience, creatives, landing pages, bidding, funnel drops)

Partner with Analytics to develop insights, channel efficiencies, LTV/CAC tracking and incrementality tests

Create monthly/quarterly performance plans with CAC, ROI, payback and contribution margin ownershi

📌 Manager - Performance Marketing (Bengaluru)
🏢 Coindcx
📍 Bengaluru