Senior Influencer Marketing Specialist (3–5 Years Experience)
? Location: Hinjewadi, Pune (Work From Office)
?? Experience Required: 3–5 Years
? Full-Time
? Salary: ₹6–10 LPA (Based on Experience)
About The Role
We are looking for a highly driven and experienced Senior Influencer Marketing Specialist who can independently plan and execute influencer marketing campaigns across Instagram and YouTube for our brand.
This role is ideal for someone who understands creator marketing beyond outreach — someone who can strategically plan budgets, estimate views/reach, manage CPM targets, and drive quality traffic to Amazon and our brand website.
You will take ownership of influencer marketing execution, campaign strategy, creator partnerships, and reporting.
What You'll Be Responsible For
- Execute end-to-end influencer marketing campaigns across Instagram & YouTube
- Plan monthly influencer marketing strategies
- Build campaigns based on target reach, CPM, engagement & conversion goals
- Identify, shortlist, negotiate and onboard relevant creators
- Drive traffic to Amazon,
Flipkart & brand website through creator campaigns
- Build long-term creator partnerships and affiliate collaborations
- Coordinate with content, design & marketplace teams for campaign execution
- Track campaign performance including: CPM, Reach, Engagement, CTR, Traffic, Conversions, ROI
- Maintain influencer databases, campaign trackers and reporting systems
- Ensure campaigns are delivered within timelines and budgets
- Stay updated with Instagram & YouTube algorithm trends
- Guide junior team members on campaign execution as needed
Ideal Candidate
- 3–5 years of experience in Influencer Marketing
- Experience handling Instagram & YouTube creator campaigns at scale
- Robust understanding of influencer marketing metrics and CPM planning
- Strong communication and negotiation skills
- Experience working with D2C, E-commerce or Consumer Brands preferred
- Able to independently build campaign s