Job Description Principal Accountabilities -
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nSocial Media Marketing
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Manage social media brand pages and ensure high level of engagement on digital brand propertiesn
Plan, ideate, create and execute social media calendars and postsn
Conceptualize and work with agencies to create brand content and digital collateraln
Write ad copies, and social media copies for the media campaigns and SMM platformsn
Research industry-related topics and pitch for current blog ideas. Create, conceptualize and proofread blog content for relevant topicsn
Script writing for AVs and documentaries and forming Long-term content strategy and marketing ideasn
Ability to adhere to the brand voice, research, and identify target audience preferences and trendsn
Write marketing copy to promote our products/servicesn

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nWebsite Management & SEO
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Create and curate blogs for various sites and align with SEO requirements by digital marketing teams.n
Work with agencies regularly to maintain SEO and SEM practices.n




Ensure that all communication collaterals (within and outside the team) follow brand standards and guidelines.n

nSoftware and hardware skills
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Basic knowledge of Premier Pro, Adobe audition, Adobe suite for video and audio editingn
Basic knowledge of Photography and Videography for online content creationn

nOnline Reputation Management (ORM)
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Observe and manage online reputation on all social media platforms and work with agencies for suitable responsesn
Proactive response ready mechanism built in for crisis communication.n

nMultimedia creation
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Video and photo editing skills will be a plusn
Develop presentations, reports, films, AVs and video concepts for various projects, and internal reviewsn

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nCandidate Specifications -
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The ideal candidate should be well versed in writing Hindi copies for social, campaigns, blogs and other platforms as well, while being positive at the English coun

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