Job DescriptionWe're a performance media company running lead generation and pay-per-call campaigns at scale, and we're hiring a Google Ads expert who thinks like an owner.
nThis is a performance role at its core. We're looking for someone who measures success in cost per lead and return on investment — not impressions or reach. If you're energized by lowering CPL while growing qualified lead volume, you'll fit right in here.
nWhat you'll own:
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Building, launching, and scaling Search, Performance Max, and Demand Gen campaigns focused on lead gen and inbound callsn
The full conversion funnel: signal architecture, bidding strategy (tCPA/tROAS), audience signals, and asset testingn
Continuous optimization of negative keywords, search terms, and placements to eliminate wasted spendn
Structured A/B testing across landing pages, ad copy,



and offers — and acting decisively on the resultsn
Diagnosing shifts in campaign profitability and resolving them quicklyn
Reporting on the metrics that drive the business: CPL, CPA, ROAS, lead quality, and close ratesn

nWhat we're looking for:
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A proven track record of reducing cost per lead and improving ROI on real lead gen budgets (we'd love to see your numbers)n
Deep, hands-on experience across PMax, Demand Gen, and Searchn
Solid command of conversion tracking and offline conversion importsn
Comfort operating in high-volume accounts where decisions are made dailyn
Bonus: experience in regulated verticals such as insurance, healthcare, home services, or financen

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🏢 Adstia Agency
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