Job Description:

Function: Influencer & Creator Strategy
Role: Creative Strategist
Location: Gurgaon

Role Summary

We are looking for someone with Creative & Influencer Strategy to lead influencer-led thinking for key brands and front-end senior client stakeholders. This role sits at the intersection of creative ideation, cultural understanding, market insights and strategic planning, and is responsible for shaping how brands use creators and influencer ecosystems to drive relevance, impact, and business outcomes.

The role is client facing, opinion led, and accountable for the quality, clarity, and commercial credibility of influencer strategy presented to clients.

Creative & Cultural Leadership
Develop influencer-led creative ideas rooted in culture, platform behavior, and brand truth
Identify cultural moments, emerging formats, and creator roles that brands can credibly participate in
Push briefs beyond execution into transparent creative territories and storytelling frameworks
Apply solid creative judgment, knowing when restraint is the better strategic choice





Influencer & Social Strategy
Own influencer strategy across launches, campaigns, and always-on programs
Define the role of influencers across the consumer journey, from awareness to action
Design influencer ecosystems and long-term narratives rather than one-off activations
Make explicit strategic trade-offs based on brand objectives, budgets, and platform realities

Client-Facing Leadership
Front-end clients on influencer strategy, creative direction, and performance outcomes
Lead senior client conversations with confidence and clarity
Own difficult discussions including scope definition, creative pushback, and strategic rationale
Act as a trusted advisor who clients rely on for sound judgment

Campaign Design & Delivery Oversight
Architect influencer programs including content formats, phasing, and amplification logic
Partner closely with Talent Managers to ensure creator selectio

📌 Associate Director Haryana (India)
🏢 PUBLICIS GROUPE
📍 India