Decathlon is one of the world's largest sporting goods retailers and manufacturers, started from 1976 in France. We are 100,000 sportspeople. From retailers, designers to customer consultants to digital developers, we come to work because we believe sport should be for everyone. To achieve this, we are looking for a energetic teammate, expecting to share his/her enthusiasm and passion for sports.
TEAM BACKGROUND
You will be a part of the Marketing & Communication team at Decathlon, with a specific focus on Decathlon’s Brand Awareness and positioning, to sustain Decathlon as the most loved Sports brand in India. You will be the architect of our brand narrative, ensuring that whether someone is hiking or playing cricket in a gully, Decathlon is their first reference for all sporting needs
JOB ROLE & RESPONSIBILITIES
Your role is about more than market share; it’s about moving people through sport. You will combine strategic vision with a 'playmaker' mindset to elevate Decathlon’s presence across India.
By fostering deep-rooted loyalty and protecting our brand’s unique equity, you’ll ensure we remain the most trusted teammate for every Indian sport enthusiast. Your leadership will be the catalyst that turns casual users into lifelong fans, securing our legacy as a brand that makes sport accessible to the many.
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1/ Brand Strategy & Vision
: Define and execute the long-term brand positioning for Decathlon India, aligning global guidelines with local cultural nuances.
2/ Custodian of Brand Identity across all platforms.
3/ Market Research & Consumer Insights
: Commission and interpret consumer research to inform strategy and decision-making.Stay abreast of industry trends, consumer insights, and market dynamics to anticipate opportunities and challenges for the brand
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4/ Leadership & Team Develop
ment : Build, lead, and mentor a high-performing team while fostering a culture of creativity, accountability, and continuous learning.