Job Title: Associate Business Manager – SEO
Location:
Mumbai – Kurla (Onsite)

Experience:
2 - 3 Years

Company:
Puretech Digital - A Genesis Company

Role Overview
We are looking for a sharp, execution-driven Associate Business Manager – SEO to independently manage the organic growth charter for a leading BFSI brand. This is a dedicated brand role requiring someone who can balance strategic planning with hands-on execution, in a category where accuracy, compliance sensitivity, and trust-driven content are non-negotiable.

You'll own SEO performance end-to-end — from strategy and on-page execution to technical health and stakeholder reporting for a high-intent, high-stakes financial services brand.

Key Responsibilities
*SEO Strategy & Planning*
- Build and execute SEO roadmaps aligned to business KPIs — leads, conversions, and revenue for BFSI product lines
- Conduct competitor benchmarking within the BFSI landscape
- Develop keyword strategies across product/service pages, comparison pages, calculators, and informational-to-transactional funnels




- Map keywords by search intent and build content cluster/pillar page frameworks
- Align SEO initiatives with performance marketing and conversion goals

*On-Page SEO Execution*
- Create detailed keyword lists and SEO briefs suited to financial content
- Optimize meta titles, descriptions, header hierarchy, URL structures, internal linking, breadcrumbs, and canonical tags
- Implement structured data (FAQ, Article, Product/Service schema)
- Ensure all content meets E-E-A-T standards, regulatory accuracy, and transparent intent fulfilment — critical for a BFSI brand
- Run content audits and gap analysis; collaborate with UX on landing page performance

*Technical SEO*
- Conduct technical audits covering crawlability, indexation, sitemaps, robots.txt, Core Web Vitals, mobile-first indexing, and redirects
- Provide source-code level recommendations and partner with dev teams on implementation
- Resolve crawl errors, index bloat, dup

📌 Associate Business Manager (Mumbai)
🏢 Puretech Digital - A Genesis
📍 Mumbai