Key Responsibility:

Sales Strategy & Execution
Design and execute regional Modern Trade sales plans to meet revenue, market share, and business growth objectives.
Lead the successful rollout of recent product launches and promotional initiatives in line with overall brand strategy.

Channel Management
Build and maintain strong partnerships with key Contemporary Trade customers, including supermarkets, hypermarkets, and national retail chains.
Negotiate commercial agreements, including trading terms, shelf placement, and in-store visibility.
Ensure effective implementation of trade marketing programs, merchandising standards, and planograms across all accounts.

Team Leadership
Manage, coach, and develop a team of Key Account Managers and merchandisers to achieve business objectives.
Establish transparent performance metrics (KPIs), monitor progress, and drive a high-performance culture.

Budget & ROI Management




Oversee trade investment budgets and allocate resources effectively to maximize return on investment.
Track and manage expenditures related to promotions, merchandising, and in-store activations while ensuring budget compliance.

Market Intelligence & Reporting
Monitor competitor activities, industry developments, and evolving consumer trends to identify business opportunities.
Prepare and present regular sales performance reports, business insights, and strategic recommendations to senior management.

Cross-functional Collaboration
Partner with Supply Chain, Finance, and Marketing teams to ensure seamless execution of sales initiatives and customer plans.
Collaborate with IT and Commercial teams to streamline systems, improve processes, and support operational excellence.

📌 Channel Sales Manager Mt Sales Chennai
🏢 Saaki Argus And Averil Consulting
📍 Chennai