About the Role

We are building the sales foundation for a current premium food vertical at UPBL— starting with fresh rainbow trout from our farm. You will be the first person on the ground, opening accounts with hotels, restaurants, cloud kitchens, and institutional buyers across Coimbatore and nearby markets. As the business grows, you will expand into premium teas and functional beverages.

This is a hands-on field role — not a desk job. You will own the full sales cycle from cold call to first order to reorder.

What You Will Do
Identify and approach HoReCa buyers — hotel F&B; managers, restaurant owners, cloud kitchen procurement heads, hospital and corporate canteen managers
Present product, negotiate price and volume, and close supply agreements
Maintain relationships and ensure consistent reorder cycles
Collect market feedback on pricing, competition, and buyer preferences and report weekly
Coordinate with our operations team on delivery schedules and quality complaints




Build a live account list and pipeline tracker (we will provide the tool)

What We Are Looking For
2–4 years of field sales experience in food, FMCG, or seafood — HoReCa experience strongly preferred
Existing relationships with hotel purchase managers or restaurant chains in Coimbatore is a solid advantage
Tamil fluency essential, basic English for reporting
Own two-wheeler and valid driving licence
Comfortable with daily field work, not a 9-to-5 mindset
Honest, self-driven, and able to work with minimal supervision

What You Will Get
Fixed salary: ₹18,000 – ₹25,000 per month depending on experience
Performance incentive: ₹500 – ₹1,000 per recent account activated and retained for 30 days
Travel allowance: ₹5,000 per month
Direct reporting to senior management
Growth path into a senior sales role as the vertical expands

📌 Sales Executive – Food & Beverage Field Sales Coimbatore
🏢 Cheran Group
📍 Coimbatore