We're a direct-to-consumer brand looking for a Performance Marketer to own paid acquisition and drive profitable growth across Meta, Google, and TikTok. You'll be responsible for scaling ad spend while keeping CAC in check and protecting margins.
What you'll do:
Manage and scale paid campaigns across Meta Ads, Google Ads, ans whatsapp Marketing.
Own the full funnel — from ad creative to landing page to checkout conversion
Track CAC, ROAS, LTV, and contribution margin daily
Run creative testing (hooks, angles, formats) to fight ad fatigue
Manage budgets across SKUs/collections and reallocate based on performance
Work with the creative team to brief and test current ad concepts weekly
Monitor competitor ads and industry trends to stay ahead
What we're looking for:
2+ years running paid acquisition for a D2C/e-commerce brand (not agency-only, not B2B)
Deep understanding of Meta Ads Manager, Google Ads, and pixel/tracking setups (GA4, Shopify analytics)
Comfortable reading P&L; impact of ad spend, not just platform metrics
Experience with UGC/creative testing at scale
Bias toward rapid iteration — kill losers rapid, scale winners faster
Pay: ₹10,000.00 - ₹15,000.00 per month
Work Location: Hybrid remote in Delhi
📌 Digital Marketing Specialist Delhi
🏢 Onepercentweb
📍 Delhi
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