Job Title: Digital Marketing Specialist

Location: Madurai, Tamil Nadu
Work Mode: Onsite (Full-Time)

Job Summary

We are seeking a creative and results-driven Digital Marketing Executive to plan, implement, and optimize online marketing campaigns that increase brand awareness, generate leads, and drive business growth. The ideal candidate should have experience with digital marketing tools, social media platforms, SEO, paid advertising, and analytics.

Key Responsibilities
Develop and execute digital marketing strategies across multiple channels.
Manage social media platforms and create engaging content.
Plan and execute SEO and SEM campaigns to improve website visibility.
Run paid advertising campaigns (Google Ads, Facebook, Instagram, LinkedIn, etc.).
Create and manage email marketing campaigns.
Monitor website traffic and campaign performance using analytics tools.
Generate leads and improve conversion rates through digital channels.
Collaborate with the design and content teams to create marketing materials.
Conduct market research and competitor analysis.




Prepare monthly performance reports with insights and recommendations.
Stay updated with the latest digital marketing trends and best practices.

Required Qualifications
Bachelor's degree in Marketing, Business Administration, Communications, or a related field.
1–3 years of experience in digital marketing (or fresh graduates with relevant certifications may apply).
Strong understanding of SEO, SEM, PPC, email marketing, and social media marketing.
Experience with Google Analytics, Google Ads, Meta Ads Manager, and marketing automation tools.
Basic knowledge of HTML/CSS is an advantage.
Excellent written and verbal communication skills.
Solid analytical and problem-solving abilities.

What We Offer
Market-competitive salary (based on experience)
Long-term, secure onsite role
Prospect to work on high-traffic and complex projects
Leadership and growth opportunities
Professional and collaborative work environment

Job Types: Full-time, Permanent

Pay: ₹20,000.00 - ₹50,000.00 per month

Work Location: In person

📌 Digital Marketing Specialist Madurai
🏢 Grasp Software Solutions
📍 Madurai