Key Responsibilities :
Customer Database & Segmentation
Maintain and enrich the customer database (purchase history, preferences, size, fabric/style choices, festival buying patterns).
Segment customers by RFM (Recency, Frequency, Monetary value), occasion-based buying (weddings, festivals, daily wear), and loyalty tier.
Retention & Loyalty Programs
Design and manage loyalty programs (points, tier perks, birthday/anniversary offers).
Drive repeat purchase campaigns tied to festive calendars (Diwali, Navratri, wedding season, Eid, regional festivals).
Campaign Management
Plan and execute CRM campaigns via SMS, WhatsApp, email, and app notifications for current collection launches, sales, and personalized recommendations.
Coordinate with store staff/stylists for clienteling — personalized outreach to high-value customers (e.g., for bridal/wedding shopping).
Customer Experience & Feedback




Monitor NPS/CSAT scores; track and resolve escalations related to sizing, alterations, delivery, or product quality.
Gather feedback on fit, fabric, and design preferences to inform merchandising.
Data Analysis & Reporting
Track KPIs: repeat purchase rate, average order value, churn rate, loyalty program participation, campaign ROI.
Provide insights to merchandising/marketing teams on regional and seasonal buying trends.
Cross-functional Coordination
Work with e-commerce, store operations, and inventory teams to ensure a seamless omnichannel customer experience.
Partner with the visual merchandising/styling team for personalized styling suggestions to loyal customers.

Pay: ₹250,000.00 - ₹350,000.00 per year

Advantages:
Leave encashment

Work Location: In person

📌 Customer Relationship Management Executive Delhi
🏢 Surya Ethnic fashion India
📍 Delhi