20 Aug
|
Graphic Era
|
India
Role & responsibilities
Develop and execute business development strategies to increase hospital revenue and patient footfall.
Build and maintain solid relationships with referring doctors, consultants, clinics, nursing homes, corporates, TPAs, insurance companies, government organizations, and institutional clients.
Identify and develop new business opportunities, strategic partnerships, and referral channels to expand the hospital's market presence.
Plan and execute marketing initiatives, CMEs, health camps, awareness programs, corporate health check-ups, and community outreach activities.
Coordinate with clinical departments and consultants to promote specialty services and strengthen referral networks.
Analyze market trends, competitor activities, patient referral patterns, and customer needs to identify growth opportunities.
Achieve monthly and annual business development, revenue, and patient acquisition targets.
Prepare business development reports, referral analysis, MIS, and performance dashboards for management review.
Represent the hospital at healthcare conferences, networking events, corporate meetings, and industry forums.
Ensure high levels of customer satisfaction by maintaining robust stakeholder relationships and identifying opportunities for service improvement.
Preferred candidate profile
Solid business development, sales, and relationship management skills.
Excellent communication, presentation, negotiation, and interpersonal skills.
Good understanding of the healthcare industry, hospital operations, and referral ecosystem.
Proven track record in generating business, increasing patient volumes, and achieving revenue targets.
Strong analytical, planning, and strategic thinking abilities.
Proficiency in MS Office, CRM tools, and business reporting.
Ability to work independently, manage multiple stakeholders, and lead business growth initiatives.
MBA in Marketing, Hospital Administration, Healthcare Management, or a related field (preferred).
5 8 years of experience in business development, healthcare marketing, or hospital sales, preferably in a multi-speciality hospital.
Established network with corporates, TPAs, insurance companies, healthcare professionals, and key stakeholders.
Self-driven, target-oriented, and willing to travel extensively for client meetings, corporate tie-ups, and field marketing activities.
📌 Business Development Manager Dehradun (India)
🏢 Graphic Era
📍 India