Role Overview:

We are looking for a data-driven and result-oriented Senior Executive Performance Marketing to manage and optimize digital campaigns across multiple paid channels. The role requires robust analytical skills, platform expertise, and a deep understanding of customer acquisition, conversion, and ROI optimization

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Key Responsibilities:
Plan, execute, and optimize performance marketing campaigns across platforms such as Google Ads, Meta Ads (Facebook & Instagram), LinkedIn, and other digital channels
Manage end-to-end campaign lifecycle including strategy, budgeting, execution, monitoring, and reporting
Drive customer acquisition, lead generation, and revenue growth through paid marketing initiatives
Perform A/B testing on creatives, landing pages, and audience segments to improve conversion rates
Analyze campaign performance using tools like Google Analytics, Ads Manager, and other analytics platforms
Optimize campaigns based on KPIs such as CPL, CPA, ROAS, CTR, and conversion rates
Collaborate with creative,



content, and product teams to develop high-performing ad creatives and landing pages
Track and report daily/weekly/monthly performance metrics and provide actionable insights
Stay updated with the latest trends, tools, and algorithm changes in digital marketing
Manage agency relationships (if applicable) and ensure performance delivery
Key Skills & Competencies:
Solid understanding of performance marketing channels (Google Ads, Meta Ads, programmatic, etc.)
Proficiency in Google Analytics, Google Tag Manager, and tracking tools
Hands-on experience in campaign optimization and bid strategies
Analytical mind-set with robust data interpretation skills
Knowledge of SEO, CRO, and attribution models is an added advantage
Strong communication and stakeholder management skills
Ability to work in a fast-paced and target-driven environment

📌 Senior Performance Marketing Executive Gurugram
🏢 Morepen Laboratories
📍 Gurugram