Technical Expertise
SFMC Core Skills (Required)
Advanced proficiency in Journey Builder, Automation Studio, and Email Studio.
Strong understanding of Data Extensions, data relationships, and segmentation strategies.
Experience in building complex customer journeys, including multi-channel and personalized communications.
Coding and Scripting (Required)
Expert in AMPscript and (Potentially SSJS) for agile email content and custom scripting.
Hands-on experience with SQL for data manipulation within SFMC.
API and Integrations
Experience with REST and SOAP APIs for integrating SFMC with external systems.
Knowledge of API Event Triggers and custom activities within Journey Builder.
Understanding of integration patterns between SFMC and Salesforce CRM or other third-party platforms.
Data and Analytics
Ability to design and implement custom reporting using SFMC reporting tools and data views.
Familiarity with predictive analytics and AI-driven features like Einstein Engagement Scoring.
Process and Frameworks
Agile and Kanban Delivery
Experience working in Agile (specifically Kanban) delivery environments,
with tools like JIRA.
Testing and Quality Assurance
Experience in testing colleague solution for quality control purposes
Documentation and Knowledge Sharing
Ability to create and maintain technical documentation and contribute to knowledge-sharing sessions.
Familiarity with Confluence or similar tools for documentation.
Soft Skills
Problem-Solving
Aptitude for troubleshooting complex technical issues and implementing scalable solutions.
Ability to address performance optimization for campaigns and data processes.
Communication and Collaboration
Strong verbal and written communication (English) skills to interact with onshore teams and stakeholders.
Adaptability
Ability to work flexibly in a fast-paced, energetic workplace.
Eagerness to learn and adapt to current tools, features, and best practices within the SFMC ecosystem.