RESPONSIBILITIES - WHAT YOU'LL DO
Design and deliver technical always-on and ad-hoc solutions to clients using SalesforceMarketing Cloud.
Direct involvement and/or oversight of understanding business requirements, creatingfunctional specifications, designing marketing journeys and email templates,
developing campaigns and managing end to end delivery.
Liaise with partner agencies across all client projects.
Facilitate WIPs directly with clients and partner agencies via Trello.
Attend client WIPs / meeting in person when required.
Define segmentation criteria for batch and trigger emails/SMS campaigns and conductA/B testing.
Create and manage Cloud Pages and use audience builder data in journeys.
Create data extensions using SQL scripts and AMPscript by analysing the campaignrequirements.
Design,
develop and debug custom solutions.
Provide ROI details to various stakeholders in a timely manner.
Work closely with the SFMC Consulting Manager to manage and nurture SFMC projectopportunities.
Work with internal teams and Project Managers on SFMC solutions and act as theprimary escalation point for all technical enquiries.
Participate in day-to-day business as usual activities, including but not limited tocampaign improvements, bug fixes, data analysis and reporting