Company Description Folk Objects is a home brand that helps customers either shop distinctive objects or build complete spaces, starting with lighting, rugs, textiles, furniture, and wall art. The company closes the gap between aspirational references and real homes by turning moodboards, renders, and inspiration images into concrete product plans that can be ordered, delivered, and placed. Through an online shop, space edits, styling support, and full-home concepts without civil work, Folk Objects serves homes, villas, hospitality, interiors, and everyday spaces. Rooted in India, the brand is part of a new generation of Indian-origin companies building direct consumer trust, pricing power, and cultural relevance through thoughtful products and spaces. Customers can engage for a single object, a curated set of pieces, or a complete space direction, from moodboard to made.

The Role We’re looking for a visual storyteller to help build the world of Folk.

You’ll own the day-to-day visual language of the brand across Instagram, Linked In, campaigns, launches and digital content — from editing to creating carousels, graphics and campaign assets. We want someone who understands that great social isn't just about making beautiful content. It is about having a point of view.

You will

- Own Folk’s social content pipeline from idea → creation → publishing
- Concept and produce Reels,



short-form videos and founder-led content
- Create carousels, graphics, stories and campaign assets
- Translate brand ideas into robust visual storytelling
- Develop recurring content formats and series
- Work closely with the founder, design and marketing teams
- Maintain a consistent visual language across channels
- Help plan monthly content calendars
- Track content performance and learn what resonates
- Experiment with AI tools for image, video and creative production
- Support launches, campaigns and website content

You might be a fit if

- You have 1–4 years of experience in social media, graphic design, content or creative production
- You have a strong visual eye and understand typography, composition and composition
- You can edit video yourself — this is important
- You are comfortable with tools such as Figma, Adobe, Canva, Cap Cut/Premiere or equivalent
- You understand Instagram culture and emerging formats
- You can move quickly without sacrificing taste
- You are curious about interiors, fashion, architecture, art, travel and culture
- You can look at a blank page and come up with an idea

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Success looks like

Folk looks unmistakable online. Content feels editorial, culturally relevant and distinctly ours — not like generic brand content.

📌 Social Media, Video & Graphic Designer (India)
🏢 Folk Objects
📍 India