Job Type: Full-time

Job DescriptionDevsLane is looking for a Social Media Manager who will build DevsLane's social presence from the ground up. You'll be responsible for making our work visible, showcasing what we build, how we work with global startups, and what makes our team and culture stand out.nThis isn't a "post and schedule" role. You'll define our social voice, create high-quality content across platforms, and build a strong, credible presence that attracts talent, clients, and industry attention.nYou'll work from our Dehradun office, closely with the founders and core team. You'll have access to real product stories, engineering insights, and client impact and your role will be to turn all of that into content that people actually want to follow, engage with, and trustCompany ProfilenDevsLane is a leading Software Consultancy Firm based in India. We deliver services ranging from proofs-of-concept to end-to-end development, collaborating with global clients and startups to drive innovation.What You'll DonContent Creation & Publishing (50% of time)nn Create platform-native content for LinkedIn, Instagram, Twitter/X, and YouTuben Write compelling captions, posts, and threads adapted to each platform's audience and formatn Design visual content using tools like Canva (carousels, infographics, quote cards)n Create shortform video content (Reels, Shorts) from available footage and photosn Develop and maintain a consistent posting cadence across all platformsn Showcase product work, engineering insights, team culture, hiring, and company updatesnnCommunity Building & Engagement (25% of time)nn Respond to comments, DMs, and mentions promptly and thoughtfullyn Engage proactively with relevant accounts (creators, founders, and potential partners)n Build relationships with creators, founders, and potential partners through socialn Create content that encourages interaction (polls, questions, discussions, AMAs)n Monitor relevant conversations and trending topics for engagement opportunitiesnnStrategy & Analytics (15% of time)nn Develop and maintain social media content calendarn Track performance metrics (reach, engagement, follower growth, clickthrough)n Analyze what's working and iterate based on datan Identify platform priorities and optimize resource allocationn Report social media performance to leadership regularlynnCollaboration (10% of time)nn Extract stories, photos, and updates from the internal teams (engineering, design,



leadership)n Coordinate with leadership on messaging for key announcementsn Support hiring and brand-building initiatives through social median Help with recruitment marketing (job posts, employer brand content)nWhat Success Looks Like in 6 Monthsnn Consistent social presence: Regular posting on LinkedIn, Instagram, and Twitter/X with platform-native contentn Measurable audience growth: Follower growth and engagement rates above platform benchmarksn Content pipeline: Consistent flow of company, product, and team stories across platformsn Engaged community: Active comments, shares, and DMs from relevant audiences (founders, engineers, talent, partners)n Content systems running: Calendar, approval workflow, asset library, and analytics tracking in placen Business impact: Improved hiring pipeline and brand visibilityn Must-Have Skills & Experiencen1. Platform Native Content Creation (3-5 years)nn Proven experience creating content optimized for LinkedIn, Instagram, and Twitter/Xn Can create different formats for different platforms (carousels, Reels, threads, longform posts)n Comfortable creating visual content with accessible tools (Canva, CapCut, InShot)n Writes captions that match platform tone and audience expectationsn Understands hooks, engagement patterns, and algorithms specific to each platformnn2. Community Building & Engagement (3+ years)nn Experience growing social media presence organically (not through paid ads or bought followers)n Proven ability to build engagement and community, not just broadcast contentn Responsive, thoughtful community management (comments, DMs, mentions)n Can engage proactively with relevant accounts and conversations in the sectorn Understands how to convert social engagement into organizational outcomesnnPortfolio requirement: You must share links to social media accounts you've managed or content you've created. We cannot evaluate candidates without seeing their work.Nice-to-Have Skills (Bonus, Not Required)nn Shortform video production: Can create compelling Reels/Shorts with smartphone footagen Social analytics: Tracks metrics, A/B tests content, and optimizes based on datan Hindi/Vernacular content: Can create natural Hindi or bilingual social contentn Experience in tech/startup ecosystem or B2B companies:



Understands the sector's communication norms and audiencenWho You ArenFoundational Qualities (Non-Negotiable)nn Ownership: You treat every task as your responsibility. You follow through without reminders.n Communication: You write clearly, confirm understanding, and close loops.n Resourcefulness: You figure things out and don't get stuck waiting for instructions.n Reliability: You do what you say, when you say — consistently.n Integrity: You're honest about progress, admit mistakes, and don't cut corners.n Excellence: You double-check your work. Details matter.n Adaptability: You stay composed when priorities shift and can reprioritize quickly.nWhat We OffernGrowthnReal ownership from day one. As you prove impact, your scope and responsibilities will expand. We promote based on outcomes, not tenure.nLearningnWork closely with founders and core team. Get exposure to real product work, startup ecosystems, and how tech companies grow.nTeamnSmall, high-ownership team. No unnecessary hierarchy or politics — we focus on doing meaningful work well.What We're NOT Looking Fornn Social media scheduler: Someone who posts premade content but can't create or strategizen Vanity metric chaser: Focused on follower count over genuine engagement and impactn Corporate brand manager: Polished corporate experience but can't work scrappy with limited resourcesn Copy paste poster: Same content across all platforms with minor formatting changesn Influencerstyle creator: Focused on personal brand rather than organizational storytellingn Engagement faker: Uses bots, pods, or manipulative tacticsnEqual OpportunitynDevsLane is an equal opportunity employer. We celebrate diversity and are committed to creating an inclusive setting for all employees.nWe do not discriminate on the basis of race, religion, gender, sexual orientation, age, disability, or any other protected characteristic. We value diverse perspectives and believe they strengthen our team and the work we do.Work Commitmentnn Role: Full-time onsiten Office setup: Escecion Technologies Pvt Ltd, 6th Floor, Scalability Tower, 46-A, SIDCUL IT Park, Dehradun - 248013n Working timings: 10 AM – 7 PMn Working days: Monday to Fridayn Experience: 3-5 yearsn Compensation: INR 4,00,000 – 9,00,000 LPA (based on candidature and profile)nHow to ApplynFill out the application form https://forms.gle/d1KFwcRPLxcSMJu99nShortlisted candidates will be contacted for further rounds.Contact UsnEmail: [email protected]: www.devslane.com

📌 Social Media Manager (India)
🏢 DevsLane
📍 India