The role will be responsible for driving linear advertising revenue through brands and media agencies across Corporate / Key Accounts in the designated channel. The incumbent will develop and strengthen senior‑level relationships with key decision makers to maximize revenue through the company’s linear television inventory positioning the organization as a strategic media partner.
Individual Accountabilities
Revenue Leadership & Growth
- Lead linear ad revenue generation by selling television inventory, sponsorships, integrations, and customized brand solutions across channels and properties
- Conceptualize and execute region‑specific sales strategies to address advertiser objectives and close large annual & multi‑channel deals
- Own relationships with top Corporate brands and major media agencies, ensuring consistent revenue growth and share‑of‑wallet expansion
- Demonstrate a proven track record of delivering aggressive revenue targets, driving growth beyond market benchmarks
- Identify new monetization opportunities across flagship properties, programming tentpoles, and marquee events
Client Engagement & Strategic Partnerships
- Engage with advertisers and agencies to understand business challenges, marketing goals, and audience requirements
- Position the company as a trusted strategic partner by offering end‑to‑end linear advertising and brand integration solutions
- Build deep understanding of advertiser categories, competition, seasonality, and market dynamics
- Develop compelling sales narratives and presentations using viewership insights, market data, and audience intelligence
- Ensure strong client satisfaction and long‑term partnerships through proactive engagement and post‑sale collaboration
Revenue Planning, Forecasting & Management
- Drive accurate revenue forecasting through robust account planning and pipeline management
- Maintain a robust funnel of high‑value deals across brands and agencies at all times
- Identify strategic brands and categories for incremental growth and high‑impact partnerships
- Monitor market trends, advertiser spends, and competitor activity to proactively adjust sales strategies
📌 Vice President - Sales (India)
🏢 Zee Entertainment Enterprises
📍 India
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