21 Aug
|
Phoenix International
|
India
21 Aug
Phoenix International
India
1. E-Commerce Account Growth
- Develop and execute strategies to increase sales, orders, revenue, conversion rate and profitability.
- Prepare account-wise growth plans and monthly/quarterly targets.
- Identify opportunities for increasing sales through new products, better visibility, pricing, promotions and advertising.
- Monitor category and competitor performance and take corrective actions.
- Develop strategies for scaling high-performing SKUs and improving underperforming SKUs.
2. Hands-On Marketplace Account Management
- Personally manage and work on Amazon, Flipkart, Myntra, Ajio, Meesho and other marketplace portals.
- Handle catalogue creation, product listings, pricing, inventory, promotions, advertisements, returns and account health.
- Manage seller/vendor dashboards and ensure all account requirements are completed on time.
- Resolve marketplace operational and account-related issues directly with platform teams.
- Coordinate with marketplace account managers, category managers and support teams.
3. Sales & Performance Analysis
- Analyse daily, weekly and monthly sales reports.
- Track GMV, revenue, orders, ASP, conversion, traffic, ROAS, TACOS/ACOS, returns, cancellations and profitability.
- Identify reasons behind sales growth or decline and prepare actionable plans.
- Prepare account-wise MIS and management reports.
- Use Excel extensively for data analysis, reporting and decision-making.
4. Advertising & Promotions
- Plan and monitor marketplace advertising campaigns.
- Optimise budgets, bids, keywords, targeting and campaign performance.
- Improve ROAS while controlling ACOS/TACOS.
- Plan deals, discounts, coupons, sale events and promotional activities.
- Evaluate the profitability of every major promotion.
5. Catalogue & Content Management
- Ensure accurate and attractive product listings.
- Improve product titles, bullet points, descriptions, keywords and images to increase conversion.
- Identify catalogue gaps and recommend new products/SKUs.
- Monitor ratings, reviews, content quality and customer feedback.
- Coordinate with the design/content team for improved product presentation.
6. Inventory & Operations
- Coordinate with purchase, production, warehouse and dispatch teams to maintain optimum marketplace inventory.
- Monitor stock-outs, excess stock and ageing inventory.
- Prepare demand and replenishment requirements based on sales trends.
- Ensure fast-moving products remain continuously available.
- Develop plans to liquidate slow-moving and ageing inventory.
7. Account Health & Compliance
- Maintain excellent marketplace account health.
- Monitor cancellations, late dispatches, returns, customer complaints and other performance metrics.
- Ensure marketplace policies and documentation requirements are followed.
- Take immediate corrective action whenever account performance deteriorates.
- Handle account warnings, listing issues, brand issues and operational escalations.
8. Team Management
- Lead and develop the e-commerce team.
- Allocate responsibilities and monitor individual performance.
- Establish SOPs and reporting systems.
- Train team members on marketplace operations and analytics.
- Ensure timely execution of daily operational activities.
9. Business Development
- Identify and onboard current marketplaces and online sales channels.
- Develop strategies for expanding the brand into new online categories and markets.
- Negotiate and coordinate with marketplace teams for better visibility and commercial opportunities.
Pay: ₹30,000.00 - ₹40,000.00 per month
Work Location: In person
📌 Senior Ecommerce Manager (India)
🏢 Phoenix International
📍 India