Job Summary

We are looking for a **creative and performance-driven Social Media Expert** with strong experience in **Organic Social Media Management and Meta Ads**. The ideal candidate should have hands-on experience managing Instagram and Facebook accounts, developing content strategies, handling influencers/UGC, running Meta advertising campaigns, and analyzing campaign performance.

### Key Responsibilities

**1. Organic Social Media Management**

* Manage day-to-day Instagram and Facebook accounts.

* Develop monthly social media strategies and content calendars.

* Plan and manage Reels, carousels, static posts, stories, and other social media content.

* Develop strategies to increase reach, engagement, profile visits, followers, and brand awareness.

* Monitor social media trends and identify relevant content opportunities.

* Manage comments, DMs, and overall community engagement.

* Analyze content performance and identify high-performing formats, topics, hooks, and creatives.

**2. Meta Ads Management**

* Plan, execute, and optimize **Meta Ads campaigns** across Facebook and Instagram.

* Manage campaign structure, budgets, audiences, ad sets, and creatives.

* Set up and monitor **Meta Pixel and Conversion API**.

* Conduct audience research and create Custom and Lookalike Audiences.

* Test different creatives, ad copies, audiences, and campaign structures.

* Monitor key performance metrics such as **CTR, CPC, CPA, ROAS, CPM, and conversions**.

* Optimize campaigns based on performance data to improve ROI and conversions.

* Maintain proper UTM tracking and campaign reporting.

**3. Content, UGC & Influencer Marketing**

* Develop content strategies covering educational, promotional, entertaining, UGC, and brand-focused content.

* Coordinate with graphic designers, video editors, influencers, and content creators.





* Identify and coordinate with relevant influencers for brand campaigns.

* Manage UGC campaigns and evaluate content performance.

* Ensure paid and organic content are aligned with overall marketing objectives.

**4. Analytics & Reporting**

* Track and analyze social media and advertising performance.

* Prepare regular performance reports and provide actionable insights.

* Identify gaps and opportunities based on campaign and content data.

* Recommend improvements in content, targeting, messaging, creatives, and campaign structure.

### Required Skills

* Organic Social Media Management

* Meta Ads / Facebook Ads / Instagram Ads

* Content Strategy & Planning

* Social Media Calendar Management

* Reels & Short-Form Video Strategy

* UGC & Influencer Marketing

* Meta Pixel & Conversion API

* Audience Research & Targeting

* UTM Tracking

* Performance Marketing & Analytics

* Campaign Optimization

* Strong understanding of Instagram and Facebook algorithms

* Positive communication and coordination skills

### Preferred Qualifications

* 2–5 years of hands-on experience in Social Media and Meta Ads.

* Experience working with **E-commerce / D2C brands** will be preferred.

* Candidates should have practical experience managing live Meta campaigns.

* Strong analytical and creative thinking.

* Ability to work independently and meet deadlines.

* Knowledge of Canva, CapCut, or other basic content creation tools will be an advantage.

### Key Performance Indicators (KPIs)

* Social media reach and engagement

* Follower and audience growth

* Website traffic generated through social media

* Lead/conversion generation

* CTR, CPC, CPA and ROAS

* Meta Ads campaign performance

* Content and creative performance

* Influencer/UGC campaign performance

Pay: ₹25,000.00 - ₹300,000.00 per month

Benefits:

- Provident Fund

Work Location: In person

📌 Digital Marketing Manager (India)
🏢 Panav Biotech
📍 India