Function/Group:

Marketing :

Experience:

3-5 Years

Location:

India

About Tally

The pioneers of software product industry in India, we are a technology and innovation led company simplifying the lives of small and medium businesses over the last three decades. With our cutting-edge technology, we have had the privilege to reach over 2.5 million business globally and cater to more than 7 million users in over 100 countries. We are passionate about the SMEs’ growth and aim to deliver the best for their business through our product innovation and excellence. Our teams develop some of the most ingenious solutions that suit the unique requirements of millions of businesses across the globe. With a market share of 75% in India, we have a strong foothold in the Middle East and are also serving customers in SAARC & APAC, Africa, and North America. Our robust network of 28000+ partners help us deliver unmatched customer experience in sales, support, and services globally.
With a sole purpose of Making Everyone Who Touches Tally, Happier, we aim to be the technology fabric that drives the economic growth of the world, by 2030.

Culture & Values

Over the years, we have nurtured a value-based culture that let individuals follow their lead and support them in their growth journey with us. We value honesty and integrity, prioritize a people-first culture, pursue excellence, and drive impactful innovation with simplicity.
Our vision at Tally is to ensure that all employees get access to equal opportunities, with decisions grounded on performance, merit, competence, and potential. We are dedicated to fairness and transparency in our policies. By fostering diversity and equality, we strive to eliminate all forms of discrimination. We are committed to an inclusive leadership where our leaders ensure that our people are empowered to be at their best, professionally, and personally. We take great pride in our work culture which has helped become a proud member of the elite Kincentric Best Employers Club!

Marketing

Marketing at Tally is a strategic, business-enabling function that fuels innovation, builds consistency, and strengthens our market presence. Guided by our core pillars of like,



Customer Connect, Integrated Marketing Digital and Brand Marketing, we craft initiatives that resonate with our audiences and reinforce our brand promise. We focus on creating impactful initiatives across Branding, Customer Marketing, and Partner Marketing to ensure strong engagement, lasting value and drive business growth.

For us at Tally, brand marketing goes beyond visibility. It’s about building trust, simplifying complexity, and championing businesses of all sizes. As India’s most loved business management software, Tally holds a unique position, one that blends deep legacy with contemporary relevance.

We believe in

- Integrated Marketing: Leveraging all channels by maintaining uniformity of brand voice, visuals, and messaging.
- Customer Centricity: Placing the customer at the heart of all marketing efforts.
- Brand Stewardship: Custodian of Employer Branding.
- Marketing with purpose, not noise: Supporting business growth with value driven communication.

What You Will Own

In this role, you will oversee core marketing operations, including CRM (Salesforce) and marketing automation (Netcore), while managing workflows for digital campaigns and data flow, along with the marketing technical infrastructure spanning web tracking, attribution models, and GTM/GA4 systems. You will ensure data consistency and reporting across Digital Marketing stakeholders, lead structured performance reviews across verticals, and publish recommendations to improve campaign and process outcomes. Additionally, you will manage budget planning, spends, and goals in coordination with stakeholders, along with tools and vendor management to ensure timely execution and delivery.

Where Your Expertise Meets Our Future

- Robust analytical acumen with hands-on, working knowledge of GA4,



Google Tag Manager (GTM), and BI/visualization tools like Tableau or Google Data Studio.
- Proven proficiency in marketing automation platforms such as Salesforce Marketing Cloud or Netcore.
- Solid command of CRM systems like Salesforce (SFDC) or equivalent platforms.
- A natural problem-solver who’s equally comfortable diving into technical infrastructure (tracking, attribution) and translating findings into business recommendations for non-technical stakeholders.

The Scope of Your Influence

- Process Management
- Own the end-to-end management and optimization of core marketing operations, including CRM (SFDC) and marketing automation software (Netcore), ensuring both systems work in sync to support campaign execution.
- Design, review, and continuously improve workflows governing digital campaigns, cross-functional processes, and data flow — identifying bottlenecks before they become blockers.
- Take charge of the technical backbone of digital marketing — web tracking implementation, attribution modelling, and GTM/GA4 infrastructure — ensuring data is captured accurately and reliably across all digital touchpoints.

- Data Governance & Performance Analytics
- Be the custodian of data integrity — managing consistent, reliable reporting across all stakeholders within the Digital Marketing team, so everyone works off a single source of truth.
- Establish and lead a structured cadence of performance reviews across verticals, driving accountability and visibility into what’s working and what isn’t.
- Translate data into direction — reviewing campaign and process performance, and publishing clear, actionable recommendations that shape future strategy.

Marketing Operations

- - Drive budget and finance operations for Digital Marketing — from planning and spend tracking to goal-setting — in close coordination with stakeholders to ensure resources are allocated where they’ll have the most impact.
- Manage vendor and tool relationships end-to-end, ensuring smooth operations, timely claims processing, and that the team always has the right tools to execute effectively.

📌 Specialist - Digital Marketing (Contract)- Bangalore (India)
🏢 Tally Solutions
📍 India