About

AutismCOE is a fast-growing multi-state Autism Therapy clinic business with locations across North Carolina, Maryland, and Virginia. We help families access life-changing autism therapy while building a scalable healthcare services business.

The Role

We're looking for a hands-on Marketing Manager to own day-to-day marketing operations for AutismCOE. You'll lead a 5–6 person team (5 in-house along with freelance developers), work directly with the founder, and drive measurable growth across SEO, content, paid, creative, and CRM.

This is not a strategy-only role. You'll set direction and stay close to the work — reviewing SEO briefs, approving creative, jumping into ad accounts when needed. If you've graduated from execution, this isn't your role.

What You'll Own

- Team leadership — Manage the marketing team: SEO lead + report, creative/video, growth, and freelance web developers. Set weekly priorities, run performance reviews, coach and develop.
- Multi-location SEO — Oversee organic strategy across 12+ clinic locations. Local pack rankings, GBP performance, citation health, review velocity.
- Paid media — Manage Google Ads and Meta Ads spend across locations. Own CAC, CPL, and ROAS by market.
- Content & creative — Direct the content calendar, brief the creative team, ensure brand consistency across all channels.
- CRM oversight (Zoho CRM) — Partner with sales and operations on Zoho CRM to ensure marketing-to-sales handoff, campaign attribution, and lead reporting are working. You won't run day-to-day CRM operations, but you'll own the marketing view into the funnel and hold the line on data quality.
- Website & optimization — Direct freelance web developers on site improvements, landing pages, CRO tests, technical SEO fixes, and page speed. Own the roadmap; the developers execute.
- Reporting — Deliver a weekly marketing scorecard to the founder with clear numbers: leads by location, cost per lead, conversion rates, organic growth, ad performance, funnel metrics.
- AI search / AEO / GEO — Stay ahead of how AI Overviews, ChatGPT, and Perplexity are changing healthcare search. We're investing here early.

What We're Looking For

Required:

- 5–8 years of digital marketing experience with at solid 2-3 years managing a team and overall delivery
- Proven track record scaling SEO for a multi-location or service business
- Hands-on experience with Google Ads, Meta Ads, GA4, GSC, and modern SEO tools
- Comfortable working with a CRM (Zoho, HubSpot, Salesforce, or similar) to track leads, campaigns, and funnel performance




- Comfortable directing web developers and reviewing technical work (you don't need to code, but you need to know what to ask for)
- Strong analytical mindset — can build a scorecard, defend a number, kill a losing channel
- Experience managing offshore or distributed teams
- Direct, honest communication style — comfortable pushing back and defending decisions

Strongly preferred:

- Healthcare, medical, therapy, education, or other YMYL/regulated industry experience
- Multi-location or multi-unit service business experience
- US market experience

Familiarity with AEO/GEO and AI search optimization

Key Responsibilities

Paid Advertising & Campaign Management

- Manage and optimize Indeed Ads, Google Ads, Meta Ads, and LinkedIn campaigns
- Create high-performing ad creatives, copy, and targeting strategies
- Continuously improve CPL, CTR, and conversion rates
- Align hiring and intake campaigns with real-time business needs

Nice to have:

- CRO / landing page optimization background
- Experience marketing a scale-up business
- Marketing automation and email nurture flow design

How Success Is Measured (First 12 Months)

- Team performing at or above baseline within 60 days
- Weekly scorecard operational within 30 days
- Cost per qualified intake reduced by 20% by month 6
- Successfully launch marketing playbook for at least 2 new clinic locations

Compensation

Competitive base + performance bonus tied to marketing scorecard outcomes. Comp reflects experience and location.

How to Apply

Send resume + one paragraph on the marketing problem you're most proud of solving, including the numbers that show it worked.

Work Details

- Shift: US Night Shift (6:00 PM – 3:30 AM IST)
- Employment Type: Full time, Permanent
- Work Mode: In-office (Mohali – Sector 74, Punjab)
- Working Days: Monday to Friday (5 Days)

What We Offer

- Competitive salary (No bar for the right candidate)
- Attractive performance-based incentives
- Opportunity to work with international Healthcare, SaaS, and IT clients
- Fast career growth in a rapidly expanding organization
- Supportive and performance-driven work environment

Important Work Conditions

- This is a strictly in-office role (No remote or hybrid option).




- No cab or meal facilities are provided.
- Candidates must arrange their own transportation.
- Availability for the US night shift is mandatory.
- Only candidates comfortable with the shift timing and daily commute should apply.

Screening questions

Q1. Multi-location SEO
You are managing SEO for 12+ clinic locations, but 4 locations are generating almost no organic leads despite good rankings. What would you investigate first, and what actions would you take?

Q2. Paid Media – Decision Making
One clinic has a CPL of $35 with 20 leads/month, while another has a CPL of $70 with 60 leads/month. Which campaign would you consider more successful, and what additional data would you need before making a decision?

Q3. Leadership + Performance Management
You inherit a marketing team where SEO, Paid Media, Content, and Creative are all working, but there is no transparent accountability or weekly performance scorecard. What would you implement during your first 30 days?

Q4. Hands-on Management
This is a hands-on management role. If your SEO lead proposes a strategy that you believe is technically weak, how would you evaluate and challenge the recommendation before approving it?

Q5. Paid Media Scenario
Google Ads CPL has increased by 40% in the last 30 days, while CTR has remained almost unchanged. What would you investigate before changing the campaign strategy?

Q6. Marketing-to-Sales Funnel
Marketing reports 500 leads this month, but the intake team says only 180 were actually qualified. As Marketing Manager, what would you do?

Q7. CEO-Level Decision Making

The founder asks you to cut 20% of the marketing budget while maintaining the same number of qualified leads. How would you decide what to cut?

Q8. Healthcare Marketing

What are the biggest differences between marketing a healthcare/therapy business and a normal local service business, particularly when it comes to SEO, content, paid advertising, reviews, and compliance?

Q9. AEO/GEO

A clinic ranks well on Google, but its visibility in AI-generated answers is poor. What would you analyze and what changes would you test?

Q10. Numbers / Performance

Please provide one specific example where you improved a marketing KPI such as CPL, CAC, ROAS, organic leads, conversion rate, or revenue. Include the before → after numbers, timeframe, and what actions you personally took.

A minimum of 5 answers is required, but you may answer all questions if you wish.

Contact

Email: [email protected]

Pay: ₹40,000.00 - ₹70,000.00 per month

Work Location: In person

📌 Digital Marketing Manager – SEO, PPC & Growth | Night Shift (US Process) | Mohali (India)
🏢 Autism Center of Excellence
📍 India