Job Description

Own the performance engine for Airtel Digital TV's GTM and alternate-channel agenda, turning national priorities into easy, measurable programs that deliver growth, partner productivity and execution excellence.

What you will own

- GTM and channel growth: Translate business priorities into national and circle-level GTM plans across DTH, Wi-Fi, IPTV and emerging alternate channels.

- Performance management: Lead opportunity-based target setting and governance across circles, zones, teams and partners; track the few KPIs that matter and drive corrective actions.

- Incentives and partner economics: Design and run GPS, SIP, Achievers' Club, sales payouts, boosters, accelerators, decelerators and relevant penalty constructs with clear eligibility, controls and communication.

- Trade marketing and engagement: Create focused contests, recognition and engagement programs, quarterly R&R; and monthly/weekly gamification to improve productivity and strengthen field participation.

- Digital enablement and automation: Define BRDs, data masters, hierarchies and user journeys for KPI dashboards, partner tools, payout automation and direct-settlement capabilities.

- Insights and governance: Build decision-ready dashboards, reviews and leadership updates that connect performance, opportunity, investment and action.

Key deliverables

Business planning and target setting

- Create AOP-aligned targets using historical trends, market opportunity, channel capacity and current performance.

- Design clear review formats from Pan-India to circle, zone, team and partner levels.

- Run structured monthly and quarterly performance reviews, with an explicit plan of action.





GTM programs and sales acceleration

- Design and execute programs that grow screens, Wi-Fi, IPTV upgrades, lead conversion and service-linked outcomes.

- Build rapid, short-duration interventions for priority gaps while maintaining program discipline and fairness.

- Monitor market and competitive inputs and translate relevant insights into channel actions.

Payouts, incentives and controls

- Own program constructs, target logic, scorecards, payout workings, approvals, NFAs and disbursement governance.

- Simplify partner and employee communication so every program is easy to understand and execute.

- Partner with Finance and business teams to maintain strong maker-checker controls, audit readiness and payout accuracy.

Analytics, dashboards and automation

- Turn business requirements into detailed BRDs, clean masters, aligned hierarchies and scalable reporting outputs.

- Create automated visibility for bookings, activations, sales, service and partner performance across relevant platforms.

- Drive payout automation and direct settlement initiatives from design and pilot to adoption and scale-up.

Engagement and communication

- Lead national programs including gamification, recognition, BM cascades and partner communication.

- Prepare concise leadership decks, business updates and decision notes that highlight impact, risks and actions.

- Ensure timely field communication, winner/eligibility clarity and end-to-end reward lifecycle management.

Job Snapshot

Updated Date

19-08-2026

Job ID

Job_11036

Function

DTH

Location

Airtel Centre - Gurgaon, Gurgaon, Haryana, India

Experience

5 - 8 Years

Employee Type

Employee

📌 Lead - Trade Marketing & Alternate Channels (Haryana)
🏢 Airtel India
📍 Haryana