Marketing ExecutiveThe Role

We are looking for a talented and energetic Marketing Executive to be the creative engine behind our client's brand storytelling and growth.

You will own the complete lifecycle of content creation—from ideation and planning through production, posting, and optimization—across all marketing channels.

This is a hands-on, multifaceted role perfect for someone who thrives in creative production, loves storytelling, and can execute at startup speed. You'll work directly with the growth team and clinical staff to create content that educates, builds trust, and drives customer acquisition.

Whether you're conceptualizing a social media campaign, directing a photoshoot, writing engaging captions, or planning the next month's content calendar, you'll be involved across the entire content and marketing lifecycle.

Key Responsibilities1. Social Media Management & Community

- Own the client's Instagram, LinkedIn, Facebook, and YouTube presence.
- Create and post daily/weekly content aligned with the marketing calendar.
- Engage with followers, respond to comments/DMs, and build community.
- Monitor social metrics such as reach, engagement, and follower growth.
- Identify trending topics and capitalize on relevant opportunities.

2. Content Planning & Calendar Management

- Develop a 3-month rolling content calendar covering all channels.
- Align content themes with business goals such as awareness, education, acquisition, and retention.
- Plan seasonal campaigns, promotional content, and thought leadership pieces.
- Coordinate content across teams, including clinical insights, customer testimonials, and product updates.
- Adapt the content calendar based on performance data and emerging opportunities.

3. Creative Production & Design

- Conceptualize and design social media creatives, graphics, infographics, videos, and reels.
- Use Canva, Adobe Creative Suite, or similar tools to create brand-aligned visuals.
- Produce short-form and long-form video content, including Reels, Shorts, YouTube videos, and testimonials.
- Edit and optimize videos for different platforms and formats.
- Maintain visual consistency with the client's brand guidelines.

4. Shoot Planning & Production Management

- Plan and coordinate photoshoots at hospitals, clinics, and customer locations.
- Work with photographers/videographers to capture content,



including briefing, location, props, and talent coordination.
- Direct shoots to capture authentic, high-quality clinical and lifestyle content.
- Coordinate with the clinical team for medical accuracy and messaging alignment.
- Manage the post-production workflow, including organizing, editing, and approvals.

5. Campaign Execution & Optimization

- Execute multi-channel marketing campaigns across email, social media, web, and in-app platforms.
- A/B test content, captions, visuals, and posting times to maximize engagement.
- Track campaign performance, including impressions, clicks, conversions, and ROI.
- Optimize campaigns based on performance insights.

6. Storytelling & Content Writing

- Write compelling captions, headlines, and copy for all channels.
- Craft authentic customer testimonials and success stories.
- Create educational content around pet health, wellness, and the client's services.
- Maintain a brand voice that is professional yet approachable, trustworthy yet modern.

Required Qualifications & ExperienceBackground & Experience

- 0–1 years of experience in social media management, content creation, or marketing.
- Proven track record of growing social media accounts through followers, engagement, or reach.
- Experience managing Instagram, TikTok, LinkedIn, or other social platforms.
- Portfolio showcasing social media content and creative work.
- Experience working in a fast-paced, startup, or growth-focused environment.

Creative & Production Skills

- Strong design sense and proficiency with Canva or similar tools.
- Experience creating short-form video content such as Reels and YouTube Shorts.
- Basic video editing and motion graphics skills.
- Experience directing or coordinating photoshoots, whether professionally or as a freelancer.
- Photography/cinematography knowledge, including composition, lighting, and framing, is a plus.

Strategic & Analytical Mindset

- Ability to plan content strategy and think beyond individual posts.




- Comfortable working with analytics and interpreting social media metrics.
- Understanding of marketing funnels: awareness → consideration → conversion.
- Experience using social media scheduling tools such as Buffer, Later, or Hootsuite.

Soft Skills & Attitude

- Excellent written and verbal communication skills.
- Creative thinker who is always looking for recent angles, trends, and opportunities.
- Detail-oriented with a strong focus on brand consistency and accuracy.
- Adaptable and resourceful, with the ability to manage multiple responsibilities in a lean team.
- Passion for pet care, healthcare, or impact-driven businesses.

Nice to Have

- Experience in healthcare, pet care, wellness, or B2C consumer brands.
- Hands-on experience with video production and cinematography.
- Experience managing paid social campaigns such as Facebook and Instagram Ads.
- Basic knowledge of SEO or content marketing.
- Experience with influencer outreach or community management.
- Pet ownership or familiarity with pet care.

What We Offer

- Competitive salary.
- Creative freedom to conceptualize and execute campaigns.
- Equipment budget for tools and software such as Adobe, Canva, and scheduling platforms.
- Opportunity to work with a talented, mission-driven team.
- Direct impact on brand building and customer acquisition.
- Health insurance and employee benefits.
- Flexible work arrangements.
- Professional development and learning opportunities.

Why Join the Client?Own the Brand Story

Shape how thousands of customers perceive the client's brand. Your content will directly influence brand trust and customer acquisition.

Creative Impact

Take projects from ideation to execution—plan campaigns, coordinate shoots, edit content, publish it, and measure real engagement.

Growth-Minded Culture

Work in a startup environment where data, creativity, and speed are valued, and ideas can be implemented quickly.

Meaningful Mission

Contribute to a healthier pet ecosystem and create content that supports better pet health outcomes.

Skill Development

Develop skills across the full spectrum of modern marketing, including content strategy, video production, analytics, and brand building.

Location: Bengaluru, India

Pay: ₹30,000.00 - ₹40,000.00 per month

Work Location: In person

📌 Marketing Executive (India)
🏢 PF
📍 India