We are seeking an experienced and results-driven Digital Marketing Manager to lead our digital marketing initiatives within the Non-Banking Financial Company (NBFC) sector. The ideal candidate will be responsible for developing, implementing, tracking, and optimizing our digital marketing campaigns across various channels to drive customer acquisition, engagement, and retention for our financial products. This role requires a strategic thinker with a strong understanding of the financial services landscape and a proven track record in performance marketing and team leadership.

Key Responsibilities:

- Develop and execute comprehensive digital marketing strategies aligned with business objectives, specifically targeting customer acquisition for NBFC products like loans, investments, and insurance.
- Manage all digital marketing channels including Search Engine Optimization (SEO), Search Engine Marketing (SEM/PPC), social media marketing (paid and organic), email marketing, content marketing, and affiliate marketing.
- Oversee the planning, execution, and optimization of paid digital campaigns across platforms such as Google Ads, Facebook Ads, LinkedIn Ads, and other relevant ad networks, ensuring optimal ROI and Cost Per Acquisition (CPA).
- Lead the development and implementation of engaging content strategies for digital platforms, including website content, blogs, articles, videos, and infographics, tailored to the financial services audience.
- Design and manage email marketing campaigns, including segmentation, A/B testing,



and automation workflows to nurture leads, drive conversions, and foster customer loyalty.
- Utilize strong analytical capabilities to evaluate end-to-end customer experience across multiple digital channels and touchpoints, identifying areas for improvement.
- Measure and report on the performance of all digital marketing campaigns, assessing against key performance indicators (KPIs) and goals (ROI, CPA, conversion rates).
- Identify trends and insights in digital marketing, and optimize spend and performance based on these insights to maximize efficiency and effectiveness.
- Collaborate closely with internal teams including product development, sales, IT, and compliance to ensure seamless campaign execution and consistent brand messaging.
- Manage and mentor a team of digital marketing specialists, fostering a culture of continuous learning, innovation, and high performance.
- Stay abreast of the latest digital marketing trends, technologies, and best practices, particularly those relevant to the financial services and NBFC industries.
- Ensure all digital marketing activities comply with relevant regulatory guidelines, industry standards, and data privacy laws within the NBFC sector.
- Conduct thorough market research and competitor analysis to identify recent opportunities, challenges, and competitive advantages.
- Manage the digital marketing budget effectively, allocating resources strategically to achieve desired outcomes.

📌 Manager-Digital Marketing ( nbfc) (Gurugram)
🏢 Ghrig People Solutions
📍 Gurugram