Performance Marketing Head – Presidium School

Location: Delhi NCR
Experience: 8–12+ years in Performance Marketing, preferably in Education/School/EdTech
Team Size: Large team of Business Managers & Admission Counsellors
Branch Coverage: 15+ School Branches

Job Summary

We are looking for an experienced Performance Marketing Head to lead and manage digital marketing and lead-generation activities across 15+ Presidium School branches. The candidate will be responsible for driving high-quality admission leads, improving conversions, optimizing marketing spends, and working closely with a large team of Business Managers and Admission Counsellors.

The ideal candidate should have strong expertise in Meta Ads, Google Ads, lead generation, CRM, performance analytics, funnel optimization, and multi-location marketing.

Key Responsibilities

- Develop and execute performance marketing strategies for 15+ school branches across Delhi NCR.
- Plan and manage large-scale Google Ads, Meta Ads and other digital campaigns for admissions.
- Drive high-quality leads and optimize campaigns based on CPL, CAC, lead quality, conversion rate and admission revenue.
- Create branch-wise marketing strategies based on target audience, competition, location and admission requirements.
- Manage and optimize substantial monthly digital marketing budgets.




- Lead a large team of Business Managers, Admission Counsellors and marketing professionals.
- Work closely with Business Managers to convert marketing leads into school visits and admissions.
- Establish a robust Lead → Follow-up → Visit → Registration → Admission conversion funnel.
- Monitor daily and weekly performance of each branch and identify gaps in lead generation and conversion.
- Use CRM and analytics tools to track lead sources, campaign performance and admission conversions.
- Develop dashboards and regular MIS reports for senior management.
- Conduct A/B testing of creatives, landing pages, audiences and campaign strategies.
- Coordinate with the creative and content teams for high-performing ad creatives, videos and communication.
- Identify new digital channels and opportunities for generating admissions.
- Analyze branch-wise marketing ROI and reallocate budgets toward high-performing campaigns.
- Work with the admissions leadership team to improve lead response time, follow-up quality and conversion rates.
- Stay updated with the latest trends in digital advertising, automation, AI and education marketing.

Pay: ₹100,000.00 - ₹150,000.00 per month

Work Location: In person

📌 Performance Marketing Head (Gurugram)
🏢 presidium school
📍 Gurugram