Job Description – Digital Marketing Specialist / Performance Marketer

Job Title: Digital Marketing Specialist / Performance Marketer
Experience: 2+ years
Employment Type: Full-time
Location: Vennala, Kochi, Kerala
Department: Marketing

About the Role

We are looking for an experienced and results-driven Digital Marketer with strong expertise in Meta Ads, lead generation, campaign optimization, and digital marketing tools.

The ideal candidate should have hands-on experience creating, scheduling, managing, and optimizing Facebook and Instagram advertising campaigns, with a proven ability to generate high-quality leads at an efficient cost.

Key Responsibilities

- Plan, create, schedule, launch, and manage Meta (Facebook & Instagram) advertising campaigns.
- Develop lead-generation strategies focused on quality leads, conversions, and ROI.
- Set up and optimize Meta Ads Manager campaigns, including:
- Lead Generation campaigns
- Conversion campaigns
- Traffic and engagement campaigns
- Retargeting campaigns
- Custom and Lookalike Audiences
- Create and manage ad sets, audiences, budgets, placements, creatives, and bidding strategies.
- Continuously monitor campaign performance and optimize CPL, CTR, CPC, conversion rate, and lead quality.
- Test different ad creatives, copy, audiences, offers, placements, and campaign structures through A/B testing.
- Manage daily/weekly campaign budgets and scale successful campaigns while controlling costs.
- Set up and monitor Meta Pixel, Conversions API, events, and conversion tracking where required.
- Analyze lead quality and coordinate with the sales team to identify which campaigns are generating genuine business opportunities.
- Build and optimize retargeting funnels for website visitors, social media users, video viewers, and previous leads.




- Prepare regular performance reports with actionable insights and recommendations.
- Stay updated with changes to Meta Ads, algorithms, targeting options, privacy policies, and advertising best practices.
- Work with designers, content creators, and sales teams to develop high-performing marketing campaigns.
- Explore and utilize relevant digital marketing, analytics, CRM, automation, scheduling, and reporting tools.

Required Skills & Experience

- 3+ years of hands-on experience in digital marketing/performance marketing.
- Strong practical knowledge of Meta Ads Manager and Facebook/Instagram advertising.
- Demonstrated experience generating quality leads through paid advertising.
- Strong understanding of campaign objectives, audience targeting, retargeting, bidding, budgeting, and campaign optimization.
- Experience with lead funnels and conversion optimization.
- Good understanding of Google Analytics/GA4, Google Tag Manager, Meta Pixel, and conversion tracking.
- Familiarity with tools such as Canva, Meta Business Suite, Google Ads, Looker Studio, CRM platforms, email marketing tools, and marketing automation platforms.
- Strong analytical and problem-solving skills.
- Ability to interpret campaign data and make data-driven marketing decisions.
- Valuable understanding of digital marketing metrics such as CPL, CPA, ROAS, CTR, CPC, CPM, conversion rate, and lead-to-customer rate.




- Strong communication and reporting skills.
- Ability to manage multiple campaigns and deadlines independently.

Preferred Qualifications

- Experience managing significant monthly advertising budgets.
- Proven track record of reducing CPL while improving lead quality.
- Experience with e-commerce, real estate, education, healthcare, finance, or other lead-generation industries.
- Experience working with CRMs and lead management systems.
- Knowledge of landing page optimization and conversion-rate optimization (CRO).
- Basic understanding of SEO, content marketing, email marketing, and organic social media.
- Meta Blueprint or other recognized digital marketing certifications are a plus.

Key Performance Indicators (KPIs)

Success in this role will be measured through:

- Number and quality of leads generated.
- Cost Per Lead (CPL).
- Cost Per Acquisition (CPA).
- Conversion rate.
- Return on Ad Spend (ROAS), where applicable.
- Lead-to-customer conversion rate.
- Campaign scalability and budget efficiency.
- Overall contribution to revenue and business growth.

Ideal Candidate

We are looking for someone who is hands-on, analytical, creative, and performance-oriented—not someone who only knows how to boost posts.

The ideal candidate should understand the complete process from campaign planning → audience targeting → ad creation → scheduling → lead capture → tracking → optimization → lead-quality analysis → scaling.

Candidates with a proven portfolio or case studies demonstrating successful Meta lead-generation campaigns will be preferred.

Pay: ₹15,000.00 - ₹20,000.00 per month

Benefits:

- Health insurance
- Paid sick time

Work Location: In person

📌 Senior Digital Marketer (India)
🏢 Vidya Nexis Education Consultancy
📍 India