Senior Sales Controller

Job Type: Full-time
Department: Sales & Credit Control
Experience: 5+ years in Sales / Credit Control / Sales Coordination
Location: Kerala
Industry Preference: FMCG / Food / Frozen Food / Distribution

Job Summary

We are looking for an experienced Senior Sales Controller who can manage and control the overall sales process while maintaining strong credit and collection discipline.

The ideal candidate should have a combination of Senior Sales Executive, Credit Controller, and Sales Coordination skills. The person will be responsible for monitoring the performance of TSMs, ZSMs and sales teams, controlling customer credit, tracking collections, and ensuring that sales activities are aligned with company policies and targets.

Key ResponsibilitiesSales Control & Team Monitoring

- Monitor daily sales performance of TSMs, ZSMs and sales executives.
- Track sales targets, achievement, customer visits, orders and billing.
- Review daily and monthly sales reports and identify performance gaps.
- Follow up with TSMs and ZSMs on pending orders, inactive customers and sales targets.
- Ensure sales teams follow company pricing, discount and credit policies.
- Monitor sales team productivity and provide regular performance reports to management.
- Coordinate with management for corrective action where required.

Credit Control & Collections

- Monitor customer outstanding balances and credit limits.
- Ensure sales are made within approved credit limits and payment terms.
- Follow up with sales teams regarding overdue customer payments.
- Coordinate with Accounts regarding collections, receipts and outstanding balances.




- Identify high-risk customers and escalate credit issues to management.
- Ensure customers with overdue payments are properly controlled before further sales.
- Reconcile collection information between Sales and Accounts.

Sales Coordination

- Coordinate between Sales, Accounts, Operations, Hubs and Management.
- Monitor customer orders from order placement to billing and delivery.
- Follow up on pending orders, billing issues, stock availability and customer complaints.
- Maintain accurate sales and collection records.
- Prepare daily, weekly and monthly MIS reports for management.

TSM & ZSM Control

- Review the performance of TSMs and ZSMs against assigned targets.
- Ensure TSMs/ZSMs submit required reports on time.
- Monitor their team's sales, collections, outstanding and customer development.
- Question and verify unusual sales, discounts, credit requests or collection delays.
- Act as a control point between the sales team and management.
- Escalate serious performance, collection or policy violations immediately.

Required Skills

- Strong knowledge of Credit Control and Customer Collections.
- Strong sales monitoring and team-control skills.
- Excellent understanding of sales targets, billing and outstanding management.
- Ability to analyse sales and collection reports.




- Solid Excel and MIS reporting skills.
- Good communication and negotiation skills.
- Ability to handle TSMs, ZSMs and senior sales personnel professionally.
- Strong follow-up and problem-solving ability.
- Ability to identify financial and credit risks.
- Should be comfortable working with numbers and analysing data.
- Strong coordination skills with Sales, Accounts and Operations.

Preferred Candidate Profile

Candidates with experience as:

- Senior Sales Executive
- Sales Controller
- Credit Controller
- Sales Coordinator
- Sales Operations Executive
- Sales & Credit Control Executive
- Area Sales Manager with strong credit-control experience

FMCG, food, frozen food, distribution or HORECA sales experience will be an added advantage.

Key Performance Areas (KPIs)

- Sales target achievement
- Collection efficiency
- Reduction in overdue/outstanding
- Credit limit compliance
- TSM/ZSM performance monitoring
- Sales reporting accuracy
- Customer order and billing coordination
- Reduction of credit and collection risks
- Timely submission of MIS reports

Why Join Us?

This is a control-oriented senior sales position with direct responsibility for monitoring sales performance, credit discipline and collections. The role will work closely with senior management and will have significant responsibility in controlling and coordinating the sales team.

Apply Now if you have strong experience in Sales + Credit Control + Sales Coordination and are confident in monitoring and controlling senior sales teams.

Pay: ₹35,000.00 - ₹60,000.00 per month

Work Location: In person

📌 Senior Sales & Credit Manager (Kochi)
🏢 Seaberry Foods Private
📍 Kochi