Unique Interior is a growing interior design company based in Navi Mumbai, specializing in complete home interiors, modular kitchens, bedrooms, living rooms, wardrobes, false ceilings, TV units, renovation and customized interior solutions.

We are looking for a Performance Marketing Executive with hands-on experience in Google Ads, Meta Ads and lead generation.

The primary objective of this role is to generate high-quality leads and enquiries for our interior design business while maintaining efficient advertising costs.

Job Summary

The candidate will be responsible for planning, executing, monitoring and optimizing paid digital marketing campaigns across Google Ads and Meta Ads.

The ideal candidate should be highly analytical and understand the complete lead-generation funnel:

Ad Spend → Leads → Qualified Leads → Site Visits → Quotations → Bookings → Revenue

Key Responsibilities

Google Ads

- Plan and manage Google Ads campaigns.
- Create and optimize Search campaigns.
- Conduct keyword research.
- Identify negative keywords.
- Develop effective ad copy.
- Manage location targeting.
- Optimize bidding strategies.
- Monitor CPC, CTR, conversion rate and CPL.
- Analyze search terms and campaign performance.
- Test different keywords and ad variations.
- Optimize campaigns based on lead quality.
- Manage remarketing campaigns where applicable.
- Track conversions accurately.

Meta Ads

Manage campaigns across:

- Facebook
- Instagram

Responsibilities include:

- Create lead-generation campaigns.
- Create WhatsApp enquiry campaigns.
- Manage website conversion campaigns.
- Define appropriate audiences.
- Test different audiences and creatives.
- Manage remarketing campaigns.
- Analyze campaign performance.
- Optimize CPL and lead quality.
- Conduct A/B testing.
- Identify underperforming campaigns and improve them.
- Landing Page & Conversion Optimization

Lead Generation

The primary responsibility of this position will be generating qualified interior design enquiries.





The candidate should understand:

- Lead generation
- Cost per lead
- Cost per qualified lead
- Lead quality
- Conversion rate
- Customer acquisition cost
- Return on advertising spend
- Lead-to-site-visit conversion
- Site-visit-to-booking conversion

The candidate will work closely with the management to understand the quality of leads generated.

Location Targeting

The candidate will manage campaigns targeting areas such as:

- Kharghar
- Navi Mumbai
- Panvel
- Ulwe
- Nerul
- Seawoods
- Belapur
- Taloja
- Mumbai
- Thane
- Other relevant Navi Mumbai locations

The candidate should understand how to optimize campaigns geographically based on lead quality and conversion performance.

Tracking & Analytics

The candidate should have practical knowledge of:

- Google Analytics 4
- Google Ads conversion tracking
- Google Tag Manager
- Meta Pixel
- Meta Events Manager
- UTM tracking
- Google Search Console
- Looker Studio – preferred

Experience in setting up and troubleshooting conversion tracking will be a strong advantage.

Campaign Optimization

The candidate will be responsible for regularly monitoring:

- Advertising spend
- Impressions
- Clicks
- CTR
- CPC
- Leads
- Qualified leads
- CPL
- Conversion rate
- Cost per qualified lead
- Lead quality
- Campaign ROI

The candidate should be capable of identifying why a campaign is underperforming and taking corrective action.

The candidate should be able to provide transparent creative briefs based on campaign requirements.

Prepare weekly and monthly performance reports covering:

- Total advertising spend
- Leads generated
- Qualified leads
- CPL
- Cost per qualified lead
- Campaign performance
- Best-performing campaigns
- Poor-performing campaigns
- Lead quality
- Recommendations for improvement

Interested candidates can send their updated resume to [email protected] OR call on +91-XXXXXXXXXX.

Pay: ₹20,000.00 - ₹35,000.00 per month

Experience:

- Google Ads: 2 years (Preferred)
- Meta Ads: 2 years (Preferred)

Work Location: In person

📌 Performance Marketing Executive – Google Ads & Meta Ads (1-3 Yrs Exp, Navi Mumbai) (India)
🏢 Unique Interior
📍 India