Marketing Executive to take charge of everyday content and communications across Mango, Nautica, NEXT and RK. Own the content calendar, keep messaging consistent & in alignment with guidelines and store calendar across brands, coordinate the day-to-day production and distribution of communication assets, and review and execute our CRM programme.

Key Responsibilities

Content Calendar & Execution

- Own and maintain the rolling content calendar across all three brands (social, in-store, email/WhatsApp creative, PR)
- Brief and coordinate with designers, photographers, and external agencies to deliver content on schedule
- Ensure every brand's content stays true to its distinct tone and identity while sharing a common production pipeline

Social Media & Digital Content

- Plan and publish social content for each brand's channels, adapting global assets for the Indian audience where needed
- Track day-to-day social performance and flag what's working to the Marketing Head
- Coordinate influencer and creator content deliverables, from briefing through to posting

Daily CRM Campaign Execution

- Execute lifecycle communications (welcome, birthday/anniversary, win-back, post-purchase) via WhatsApp, SMS, email, and push for all three brands
- Produce a regular (weekly/monthly) CRM performance report covering campaign metrics, loyalty KPIs, and performance
- Maintain customer segments (RFM, category, city/store) used to target lifecycle campaigns
- Monitor enrollment and redemption rates, reporting trends to the Marketing Head

In-Store & Offline Collateral





- Manage production and distribution of in-store collateral (window displays, POS material, signage) across cities
- Coordinate with store teams to ensure timely rollout of new collateral for launches and campaigns
- Maintain a single source of truth for brand guidelines so store-level execution stays consistent

Cross-Functional Coordination

- Work with the CRM Executive to align content campaigns with lifecycle communication triggers
- Support the Marketing Head with campaign documentation needed for global brand team approvals
- Coordinate PR and press-related requests with external agencies or global comms teams as needed

Requirements

- 2-4 years of experience in brand marketing, content, or communications, ideally across more than one brand or portfolio
- Strong writing and editing skills, with the ability to match tone across distinct brand voices
- Experience briefing and managing designers, photographers, or external creative agencies
- Comfortable working across social, in-store, and digital communication formats
- Well organized — this role is the calendar and execution backbone for three brands at once
- Strong understanding of customer data and CRM analytics, with the ability to analyse customer behaviour, segmentation, campaign performance, and retention opportunities.
- Sharp people skills- to collate content from different sources for different formats and collaterals at store and brand level

Pay: ₹30,000.00 - ₹70,000.00 per month

Perks:

- Health insurance
- Provident Fund

Work Location: In person

📌 Marketing Executive - CRM and Communications (India)
🏢 Robust Kommerce
📍 India