Role Overview

As our Brand Marketing Manager, you will be the guardian of our brand identity and the creative engine behind our marketing campaigns. You will craft cohesive narratives and execute 360-degree marketing strategies spanning Digital, Above-The-Line (ATL), and Below-The-Line (BTL) channels. If you live for high-converting social campaigns, eye-catching packaging, sensory packaging touchpoints, and in-store activations that stop consumers in their tracks, this role is for you.

Key Responsibilities

1. Brand Identity & Strategy

- Own, refine, and enforce the brand's visual identity, tone of voice, and positioning across all consumer touchpoints.
- Ensure strict brand consistency across product packaging, in-store displays, social media, advertising campaigns, and PR.
- Conduct market research, track consumer trends, and monitor competitor activity to identify growth opportunities for the brand.

2. 360° Campaign Creation & Management

- Conceptualize, plan, and execute integrated marketing campaigns across Digital, ATL (TV, Print, OOH/Billboards), and BTL (In-store POSM, retail activations, events, pop-ups).
- Collaborate with internal creative teams and external agencies (ad agencies, media buyers, PR, design studios) to bring campaign ideas to life.
- Track, analyze,



and report on campaign performance (ROI, brand recall, customer acquisition cost) and optimize future strategies accordingly.

3. Digital & Content Marketing

- Oversee the brand’s digital presence, including social media platforms, influencer partnerships, email marketing, and performance marketing collateral.
- Partner with the digital team to deliver engaging, thumb-stopping visual content and short-form video campaigns.

4. BTL & Trade Marketing Collaboration

- Work closely with the Sales and Trade Marketing teams to design compelling BTL materials (freezers, scoops, POP displays, sampling booths).
- Plan and execute brand activations, festival pop-ups, tasting events, and strategic brand partnerships to drive trial and footfall.

5. Budget & Stakeholder Management

- Manage the brand marketing budget effectively, ensuring maximum ROI across all channel spends.
- Coordinate cross-functionally with NPD (New Product Development), Supply Chain, and Sales teams for seamless current flavor launches and seasonal pushes.

Pay: ₹80,000.00 - ₹100,000.00 per month

Application Question(s):

- Total years of Experience in Branding and Marketing
- Joining Period

Work Location: In person

📌 Brand Marketing Manager (India)
🏢 Ambikaa Dairyland & Rich Foods Private
📍 India