Job Title: Marketing Head – PET Bottle Manufacturing

Department: Marketing
Reports To: Managing Director / CEO
Location: Samba, Jammu

Job Summary

The Marketing Head will be responsible for driving business growth through strategic marketing, brand positioning, and customer acquisition in the PET bottle manufacturing sector. The role focuses on B2B marketing, key account development, market expansion, pricing strategy, and coordination with production, quality, and supply chain teams to meet customer requirements across industries such as FMCG, beverages, pharmaceuticals, edible oils, and personal care.

Key ResponsibilitiesMarketing Strategy & Business Growth

- Develop and execute marketing strategies to increase sales volume and market share.
- Identify new business opportunities in domestic and export markets.
- Prepare annual marketing plans, budgets, and sales forecasts.

Customer Acquisition & Key Account Management

- Develop and manage relationships with key B2B customers.
- Handle negotiations, pricing strategies, and long-term contracts.
- Strengthen partnerships with FMCG, beverage, pharma, and cosmetic companies.

Market Research & Competitive Analysis

- Analyze market trends, customer needs, competitor pricing, and product offerings.
- Identify emerging packaging trends, sustainability requirements, and innovations.
- Monitor customer feedback to improve product offerings.

Product & Pricing Strategy

- Define product mix including PET bottles, preforms, closures, and custom packaging.
- Develop pricing models based on raw material cost (resin), volumes, and margins.
- Coordinate with production for new product development and customization.

Sales & Production Coordination

- Work closely with production, QA/QC, and supply chain teams to ensure timely delivery and quality compliance.
- Align sales commitments with production capacity and inventory planning.
- Support resolution of customer complaints and quality-related issues.





Branding & Promotion

- Build and strengthen the company’s brand in the packaging industry.
- Oversee participation in trade fairs, exhibitions, and industry events.
- Lead digital marketing initiatives including website, LinkedIn, and B2B platforms.

Export & Channel Development (if applicable)

- Develop export marketing strategies and distributor networks.
- Coordinate with logistics and documentation teams for international orders.
- Understand international packaging standards and customer requirements.

Team Leadership & Performance Management

- Lead, mentor, and develop the marketing and sales team.
- Set KRAs, sales targets, and performance metrics.
- Conduct regular performance reviews and training programs.

Key Skills & Competencies

- Strong knowledge of PET bottle manufacturing and packaging industry.
- Expertise in B2B marketing and industrial sales.
- Excellent negotiation, communication, and leadership skills.
- Solid analytical skills for pricing, forecasting, and market analysis.
- Understanding of sustainability and recyclable packaging trends.

Educational Qualification

- MBA / PGDM in Marketing or Sales (preferred)
- Graduate in Engineering / Plastics / Polymer / Business / Science

Experience

- 10–15 years of experience in PET bottle / plastic packaging industry.
- Minimum 4–5 years in a senior marketing or leadership role.
- Experience handling large FMCG or pharma accounts preferred.

Key Performance Indicators (KPIs)

- Revenue and volume growth
- New customer acquisition
- Key account retention
- Pricing and margin improvement
- Brand visibility and market presence
- Team performance and target achievement

Job Types: Full-time, Permanent

Pay: ₹60,000.00 - ₹100,000.00 per month

Benefits:

- Paid sick time
- Paid time off
- Provident Fund

Application Question(s):

- What is your current location?
- What is your current salary ?
- What is your expected salary ?
- Are you available to join us immediately ?

Work Location: In person

📌 Sales & Marketing Head (India)
🏢 Spario Private
📍 India