Performance Marketing Executive

Location: Hyderabad
Work Mode: On-site
Experience: 2+ Years
Salary: ₹22,000 – ₹25,000 per month
Employment Type: Full-time

About the Role

We are looking for a results-driven Performance Marketing Executive with 2+ years of hands-on experience in managing paid advertising campaigns. The ideal candidate should have strong practical knowledge of Meta Ads and Google Ads and be capable of generating quality leads/conversions while optimizing campaign performance.

The role will focus on campaign execution, optimization, analytics, lead generation, and achieving measurable marketing results. Similar Hyderabad roles commonly emphasize hands-on Google/Meta campaign management, conversion tracking, reporting, and optimization.

Key Responsibilities

- Plan, launch, manage, and optimize Google Ads and Meta Ads campaigns.
- Manage lead-generation, traffic, conversion, remarketing, and sales campaigns.
- Conduct keyword research, audience research, and competitor analysis.
- Monitor CPL, CPA, CPC, CTR, CPM, conversion rate, and ROAS.
- Optimize campaigns to reduce acquisition costs and improve lead quality.
- Perform A/B testing of ad creatives, copy, audiences, and landing pages.
- Manage daily campaign budgets and allocate spending to high-performing campaigns.
- Set up and monitor conversion tracking using Google Analytics/GA4, Google Tag Manager, and Meta Pixel.




- Prepare weekly and monthly performance reports.
- Identify campaign issues and take corrective actions quickly.
- Coordinate with the Graphic Design and Content teams for high-performing ad creatives.
- Analyze campaign data and provide actionable recommendations.
- Stay updated with changes in Meta and Google advertising platforms.

Required Skills

- 2+ years of hands-on Performance Marketing experience.
- Strong knowledge of Google Ads and Meta Ads Manager.
- Experience in lead generation and conversion campaigns.
- Good understanding of CPL, CPA, CPC, CTR, CPM, ROAS, and ROI.
- Knowledge of GA4, Google Tag Manager, and Meta Pixel.
- Strong analytical and problem-solving skills.
- Good Excel/Google Sheets knowledge.
- Ability to manage budgets and meet performance targets.
- Valuable communication and reporting skills.
- Ability to work independently in an on-site environment.

Preferred

- Experience with digital marketing agencies is an advantage.
- Experience handling multiple campaigns or clients is preferred.
- Google Ads/Meta certifications are an added advantage.
- Candidates who can demonstrate actual campaign results with metrics such as budget, leads, CPL, conversions, and ROAS will be preferred.

Pay: ₹22,000.00 - ₹25,000.00 per month

Work Location: In person

📌 Performance Marketing Executive (India)
🏢 Surya viaLLP
📍 India