Senior ASM (GT)

Job Summary

We are looking for an experienced and result-oriented Senior Asst Sales Manager – General Trade (GT) to drive sales growth, distribution expansion, and market development across Karnataka. The ideal candidate should have strong FMCG sales experience, proven team-handling capabilities, and a solid understanding of primary and secondary sales.

Key Responsibilities

- Drive primary and secondary sales across the assigned markets and achieve monthly, quarterly, and annual sales targets.
- Manage and expand the General Trade (GT) network across Karnataka.
- Lead, coach, and motivate the sales team to achieve business objectives and improve productivity.
- Develop and maintain strong relationships with distributors, retailers, and key market stakeholders.
- Identify and appoint new distributors to strengthen the distribution network.
- Drive market expansion by identifying new territories, outlets, and business opportunities.
- Plan and execute brand promotion, visibility, BTL, and market activation activities.
- Monitor market trends, competitor activities, pricing, distribution, and product availability.
- Ensure effective beat planning, outlet coverage, merchandising, and sales execution.
- Analyse sales performance and prepare regular reports, forecasts, and action plans.
- Ensure optimum stock availability and effective inventory management across the distribution network.




- Work closely with internal teams to ensure smooth execution of sales and marketing initiatives.

Candidate Requirements

- Experience: Relevant experience in FMCG Sales, preferably in General Trade.
- Market Knowledge: Strong experience and market understanding across Karnataka.
- Proven experience in team handling and sales team management.
- Strong understanding of primary and secondary sales.
- Experience in distributor appointment and distributor management.
- Demonstrated ability in market expansion and business development.
- Experience in executing brand promotions and market activities.
- Solid communication, negotiation, analytical, planning, and execution skills.
- Ability to travel extensively across the assigned territory.

Key Competencies

- Leadership & Team Management
- Sales & Target Orientation
- Distributor Management
- Market Development
- Business Acumen
- Negotiation & Relationship Management
- Analytical & Problem-Solving Skills
- Planning & Execution
- Strong Communication Skills
- Result Orientation

Preferred Profile

Candidates with strong FMCG General Trade experience across Karnataka, a proven track record of delivering sales targets, managing distribution networks, and leading sales teams will be preferred.

Pay: ₹800,000.00 - ₹900,000.00 per year

Benefits:

- Cell phone reimbursement
- Internet reimbursement
- Leave encashment
- Paid sick time
- Paid time off
- Provident Fund

Work Location: In person

📌 Senior ASM (GT) (India)
🏢 Ganesha Food Products
📍 India