Assistant Sales Manager – AP

Job Summary

We are looking for a dynamic and result-oriented Assistant Sales Manager to drive sales growth, distribution expansion, and market development across key markets in Andhra Pradesh. The ideal candidate should have relevant FMCG or HORECA experience, strong market knowledge, and proven experience in team handling, sales execution, distributor management, and market expansion.

Key Responsibilities

- Drive primary and secondary sales and achieve assigned sales targets across the territory.
- Manage and strengthen the sales and distribution network across assigned AP markets.
- Lead, supervise, and motivate the sales team to achieve business objectives.
- Develop and maintain strong relationships with distributors, retailers, HORECA customers, and key market stakeholders.
- Identify potential business partners and support the appointment of new distributors.
- Drive market expansion by identifying new territories, outlets, customers, and business opportunities.
- Plan and execute brand promotion, visibility, BTL, and market activation activities.
- Ensure effective outlet/customer coverage, beat planning, merchandising, and sales execution.
- Monitor competitor activities, market trends, pricing, product availability, and customer feedback.
- Track sales performance and prepare regular reports, forecasts, and market action plans.
- Ensure optimum stock availability and effective inventory management across the distribution network.
- Identify market gaps and implement corrective action plans to improve sales and distribution.
- Travel extensively across the assigned territory to ensure strong market coverage and execution.

Required Market Experience





Candidates should have strong market experience and knowledge in one or more of the following Andhra Pradesh markets:

- Anantapur
- Tirupati
- Chittoor
- Kadapa
- Kurnool

Candidate Requirements

- Relevant experience in FMCG or HORECA sales.
- Strong knowledge and experience in the assigned Andhra Pradesh markets.
- Proven experience in team handling and sales team management.
- Solid understanding of primary and secondary sales.
- Experience in distributor management and new distributor appointment.
- Proven ability to drive market expansion and business development.
- Experience in brand promotion and market activation activities.
- Strong communication, negotiation, planning, analytical, and execution skills.
- Willingness to travel extensively across the assigned territory.

Key Competencies

- Team Leadership & People Management
- Sales & Target Orientation
- Primary & Secondary Sales Management
- Distributor Management
- Market Expansion & Business Development
- HORECA / FMCG Market Understanding
- Brand Promotion & Market Activation
- Customer & Distributor Relationship Management
- Negotiation & Communication Skills
- Planning & Execution
- Problem-Solving & Decision-Making

Preferred Profile

Candidates with FMCG or HORECA sales experience, strong knowledge of the specified Andhra Pradesh markets, and a proven track record in sales achievement, team handling, distributor development, and market expansion will be preferred.

Pay: ₹600,000.00 - ₹800,000.00 per year

Benefits:

- Cell phone reimbursement
- Internet reimbursement
- Leave encashment
- Paid sick time
- Paid time off
- Provident Fund

Work Location: In person

📌 ASM - AP (India)
🏢 Ganesh Food Products
📍 India