Marketing Assistant – Pre-School

Job Title

Marketing Assistant

Location

Chennai

Employment Type

Full-Time

Role Overview

We are looking for an energetic, creative, and proactive Marketing Assistant to support the marketing and admission activities of our pre-school. The candidate will assist with lead generation, social media, parent enquiries, local promotions, events, and follow-ups to increase school admissions and brand awareness.

Key Responsibilities

1. Lead Generation & Admissions Support

- Generate enquiries through online and offline marketing activities.
- Follow up with prospective parents through calls, WhatsApp, and other channels.
- Maintain and update lead and enquiry records.
- Coordinate with the admissions team to convert enquiries into school visits and admissions.
- Track follow-ups and ensure no leads are missed.

2. Digital & Social Media Marketing

- Assist in managing the school's social media platforms.
- Create and post engaging content such as photos, videos, reels, activities, events, and announcements.
- Coordinate with teachers and the school team to collect content.
- Support basic content creation using Canva or similar tools.
- Monitor engagement and help improve social media visibility.

3. Local Marketing

- Support marketing activities around the school and nearby residential areas.
- Coordinate distribution of brochures, flyers, and promotional materials.
- Assist with apartment, community, and local-area marketing activities.
- Identify opportunities for local partnerships and promotional activities.

4. Events & School Activities

- Assist in planning and promoting events such as:
- Open houses
- Parent orientation programs
- Kids' events
- Workshops
- Festivals and celebrations
- Admission campaigns
- Coordinate with the school team to ensure smooth execution of marketing activities.
- Capture photos/videos during events for promotional use.

5. Parent Communication





- Respond professionally to basic parent enquiries.
- Share information about school programs, activities, timings, and admission processes.
- Coordinate school visits and appointments.
- Maintain a positive and professional image of the school.

6. Marketing Materials

- Assist in creating and updating:
- Flyers
- Posters
- Brochures
- Social media creatives
- Admission campaigns
- WhatsApp promotional materials
- Ensure all marketing materials follow the school's branding guidelines.

7. Reporting & Tracking

- Maintain daily/weekly marketing activity reports.
- Track enquiries, follow-ups, school visits, and admissions.
- Monitor the performance of different marketing activities.
- Share regular updates with the management.

Required Skills & Qualifications

- Bachelor's degree in Marketing, Business Administration, Communications, or a related field.
- 1–3 years of experience in marketing, sales, admissions, or customer-facing roles preferred.
- Good communication skills in English and Tamil.
- Basic knowledge of Canva, social media platforms, WhatsApp, and MS Excel/Google Sheets.
- Valuable interpersonal and convincing skills.
- Comfortable making calls and interacting with parents.
- Creative, energetic, and proactive.
- Willingness to travel locally for marketing activities when required.

Preferred Candidate

The ideal candidate should be:

- Energetic and outgoing
- Comfortable interacting with parents
- Good at follow-ups and lead conversion
- Creative with social media content
- Willing to do both online and offline marketing
- Target-oriented and result-driven
- Able to work independently as well as with the school team

Key Performance Areas (KPIs)

- Number of qualified enquiries generated
- Follow-up completion rate
- School visits generated
- Admission conversions
- Social media engagement and reach
- Local marketing activities completed
- Timely reporting and lead tracking
- Overall contribution to admission growth

Pay: ₹15,000.00 - ₹20,000.00 per month

Work Location: In person

📌 Marketing Assistant (India)
🏢 First school
📍 India