PPC Executive

Location: Mohali, Punjab
Job Type: Full-Time
Work Mode: Work from Office
Working Days: Monday to Friday
Working Hours: 10:00 AM to 7:00 PM
Experience: 2–3+ years
Salary: ₹12,000–₹18,000 per month

About the Role

We are looking for an experienced and performance-driven PPC Executive to join our digital marketing team. The ideal candidate should have strong hands-on experience managing paid advertising campaigns across Google, Meta, TikTok, and other major advertising platforms.

The candidate should be comfortable managing international client campaigns, handling multiple accounts, developing paid media strategies, optimizing campaigns based on performance data, preparing reports, and coordinating with internal teams.

Key Responsibilities

- Plan, launch, manage, and optimize paid advertising campaigns across Google Ads, Meta Ads (Facebook & Instagram), TikTok Ads, and other relevant platforms.
- Develop PPC strategies based on client objectives, target audience, industry, location, budget, and conversion goals.
- Manage Google Search, Display, Shopping, Performance Max, YouTube, and remarketing campaigns.
- Manage Meta campaigns including lead generation, traffic, conversion, retargeting, and other campaign objectives.
- Develop and optimize TikTok advertising campaigns where relevant to the client and target audience.
- Conduct keyword research, competitor analysis, audience research, and market analysis for paid campaigns.
- Create and manage campaign structures, ad groups, targeting, audiences, bidding strategies, budgets, and conversion tracking.
- Continuously monitor campaign performance and optimize CPC, CTR, CPA, CPL, ROAS, conversion rate, and overall campaign profitability.
- Identify underperforming campaigns and implement data-driven optimization strategies.
- Perform A/B testing of ad copy, creatives, landing pages, audiences, bidding strategies, and campaign structures.
- Set up and troubleshoot conversion tracking, pixels, events, Google Tag Manager, Google Analytics, Meta Pixel,



and other tracking technologies.
- Monitor budgets and ensure advertising spend is aligned with client goals and expected ROI.
- Prepare weekly and monthly PPC performance reports with clear insights, recommendations, and next steps.
- Communicate campaign performance and strategy effectively with international clients and internal teams.
- Work closely with SEO, content, design, development, and social media teams to improve overall campaign performance.
- Stay updated with changes to Google Ads, Meta Ads, TikTok Ads, tracking platforms, policies, and paid media best practices.
- Manage multiple client accounts simultaneously while maintaining accuracy, performance, and deadlines.

Required Skills & Experience

- Minimum 2–3 years of hands-on PPC/Paid Media experience.
- Strong practical experience with Google Ads.
- Strong experience with Meta Ads Manager and Facebook/Instagram advertising.
- Working knowledge of TikTok Ads and other paid social platforms.
- Experience managing campaigns for international clients and international markets.
- Strong understanding of Google Search, Display, Shopping, Performance Max, YouTube, and remarketing campaigns.
- Strong knowledge of PPC metrics including CTR, CPC, CPM, CPA, CPL, ROAS, conversion rate, and customer acquisition cost.
- Strong understanding of audience targeting, remarketing, lookalike audiences, bidding strategies, and budget optimization.
- Experience with Google Analytics 4, Google Tag Manager, Google Search Console, Meta Pixel, and conversion tracking.
- Strong analytical and data interpretation skills.
- Excellent client communication and reporting skills.




- Ability to manage multiple campaigns and budgets simultaneously.
- Strong problem-solving skills and attention to detail.
- Ability to work independently and take ownership of campaign performance.
- Ability to meet deadlines and work effectively in a fast-paced agency workplace.

Preferred Skills

- Google Ads certification is an advantage.
- Experience with eCommerce advertising and Google Merchant Center.
- Experience with lead generation campaigns.
- Experience with SaaS, local businesses, eCommerce, professional services, and other international markets.
- Experience with LinkedIn Ads, Microsoft/Bing Ads, Pinterest Ads, or other advertising platforms.
- Experience with CRM integrations and lead tracking.
- Understanding of landing page optimization and conversion rate optimization (CRO).
- Basic understanding of SEO and how paid and organic search strategies can complement each other.

What We Offer

- Competitive salary: ₹20,000–₹30,000 per month
- Performance-based incentives
- Employee perks and movie vouchers
- Work-from-home opportunities when approved
- Monday to Friday working schedule
- Chance to work with international clients
- Exposure to multiple industries and advertising platforms
- Career growth and leadership opportunities
- Supportive and collaborative work environment

Who Should Apply?

This role is ideal for a PPC professional who understands that paid advertising is more than simply launching campaigns. You should be comfortable taking ownership of campaign strategy, budgets, tracking, optimization, reporting, and client performance.

If you are data-driven, understand paid media deeply, and can consistently optimize campaigns to improve ROI and generate measurable business results, we would like to hear from you.

Pay: ₹12,000.00 - ₹18,000.00 per month

Benefits:

- Flexible schedule
- Leave encashment
- Paid sick time
- Paid time off
- Work from home

Work Location: In person

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