As an E-Commerce Growth Manager at Fitistan, you'll be responsible for driving online sales, revenue growth, customer acquisition, and overall performance of our e-commerce business. You will manage and optimize our e-commerce channels, develop growth strategies, analyze customer and sales data, and work closely with the marketing, product, creative, and operations teams. Experience in the apparel, fashion, D2C, or consumer products industry will be highly preferred.
Roles and Responsibilities:
- Develop and execute e-commerce growth strategies to achieve sales, revenue, and profitability targets.
- Manage and optimize e-commerce platforms, marketplaces, and D2C channels.
- Drive customer acquisition, conversion, repeat purchases, and average order value (AOV).
- Plan and execute promotional campaigns, product launches, offers, and seasonal sales.
- Analyze sales, customer, product, and website/app performance to identify growth opportunities.
- Monitor key metrics such as GMV, revenue, conversion rate, AOV, CAC, ROAS, retention, and repeat purchase rate.
- Work closely with the marketing team on Meta Ads, Google Ads, influencer marketing, and other customer acquisition initiatives.
- Coordinate with the creative team to develop high-performing product creatives, banners, landing pages, and promotional content.
- Manage product listings, pricing, product visibility, descriptions, images, and inventory coordination.
- Conduct competitor research covering pricing, products, offers, promotions, positioning, and customer experience.
- Identify trends and customer preferences in the apparel and D2C market and recommend new growth opportunities.
- Work closely with the supply chain and operations teams to ensure product availability and smooth order fulfilment.
- Monitor customer feedback, reviews, returns, cancellations, and identify areas for improving customer experience.
- Conduct A/B testing and continuously optimize the online shopping journey and conversion funnel.
- Prepare regular performance reports and present actionable insights to management.
Skills Required:
- Strong understanding of E-Commerce, D2C Growth, and Online Sales.
- Proven experience in apparel/fashion e-commerce or consumer products is highly preferred.
- Strong knowledge of e-commerce platforms and marketplaces.
- Excellent understanding of sales funnels, conversion optimization, customer acquisition, and retention.
- Strong analytical skills with proficiency in MS Excel/Google Sheets.
- Understanding of metrics such as GMV, AOV, CAC, ROAS, conversion rate, retention, and repeat purchase rate.
- Knowledge of Google Analytics/GA4, Meta Ads, Google Ads, and e-commerce analytics.
- Strong understanding of product merchandising, pricing, promotions, and online catalogue management.
- Good knowledge of inventory, order management, returns, and fulfilment processes.
- Strong market research and competitor analysis skills.
- Excellent communication, presentation, negotiation, and stakeholder management skills.
- Ability to work in a quick-paced setting and take ownership of growth targets.
Qualifications:
- Bachelor's degree in Marketing, E-Commerce, Business Administration, Fashion Management, or a related field.
- 3–6 years of experience in E-Commerce, D2C, Growth, Digital Commerce, or a similar role.
- Experience with an apparel/fashion brand or D2C consumer brand is strongly preferred.
- Proven track record of driving online sales and measurable e-commerce growth.
Openings: 1
Send your updated CV at
[email protected] with Subject Line – “Applying For E-Commerce Growth Manager”
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Team Fitistan
Job Type: Full-time
Ability to commute/relocate:
- Lower Parel, Mumbai, Maharashtra: Reliably commute or planning to relocate before starting work (Required)
Work Location: In person
Pay: ₹400,000.00 - ₹800,000.00 per year
Work Location: In person
📌 E-Commerce Growth Manager (Parel)
🏢 FITISTAN - EK FIT BHARAT
📍 Parel