Viewership & Advertising expenditure analysis with the sole intent of Revenue Maximization & growth

- Ability to create ‘USPs’ for a channel from a quantitative & qualitative perspective keeping the sales perspective in mind

- Keeping a tab on competition & providing top management with inputs on overall trends in the genre.

- Giving inputs to the Pricing process & Deal discussions to improve yield

- Be the single point of contact for the channel to handle genre related databases, queries, creating client pitches covering channel performance, media planning inputs & ideation.

- Actively seek & suggest integration opportunities in existing & upcoming programs.

- Be the sole owner in maintaining a comprehensive database of ratings by market/TGs/channels etc. which may be used as ready reckoners for analysis purposes

- Ability to single handedly manage queries from the sales team, create why buy ppts, ideation, etc.

Job Requirement

Teamwork, Flexibility to work under pressure, Media planning, Story-telling, valuable with numbers, communication, adaptability, MS Office (Excel & ppt), Advanced understanding and usage of tools like BARC, MAP, TGI, etc.

📌 Senior Manager-Sales planning and Strategy (India)
🏢 Zee Entertainment Enterprises
📍 India