Job Description –Sales Associate Follow-Up

Position

Retail Counter Follow-Up Executive – FMCG

Department

Sales / Retail Operations

Job Location

Delhi

Reporting To

Sales Manager / Area Sales Manager

Job Purpose

The Retail Counter Follow-Up Executive will be responsible for maintaining regular communication with retail counters, ensuring that company products have been successfully delivered, checking stock availability, identifying replenishment requirements, and taking repeat orders from retailers whenever required.

Key Responsibilities

- Regularly follow up with assigned retail counters to confirm whether the ordered stock has been received.
- Verify product availability and stock position at each retail counter.
- Maintain regular communication with retailers regarding product requirements, availability, and replenishment.
- Identify counters where stock is low or has been sold out and coordinate for repeat orders.
- Take fresh/repeat orders from retail counters as per their requirements.
- Follow up on pending orders, deliveries, shortages, damages, or other delivery-related issues.
- Coordinate with the Sales, Dispatch, and Distribution teams to ensure timely delivery of orders.
- Maintain a daily record of retailer follow-ups, stock status, orders received, and pending requirements.
- Ensure that all retailer information, orders, and follow-up details are properly updated in the company records/MIS.
- Inform the reporting manager about retailer feedback, stock issues, competitor activity, and market requirements.
- Develop and maintain good professional relationships with retail counters.
- Follow up regularly with inactive or low-order retailers to understand their requirements and encourage repeat business.
- Ensure timely escalation of any customer complaint or delivery issue to the concerned department.
- Achieve assigned daily/weekly/monthly follow-up and order-generation targets.

Daily Activities

- Contact assigned retail counters.




- Confirm whether the previous order has been received.
- Check current stock availability.
- Identify products requiring replenishment.
- Take fresh/repeat orders wherever required.
- Follow up on pending deliveries.
- Record all calls, retailer feedback, stock status, and orders.
- Share the daily follow-up and order report with the reporting manager.

Required Skills

- Good communication and interpersonal skills.
- Ability to communicate confidently with retailers.
- Basic understanding of FMCG sales and retail operations.
- Good follow-up and coordination skills.
- Ability to maintain daily reports and MIS.
- Basic knowledge of MS Excel / Google Sheets.
- Customer-oriented approach.
- Solid convincing and order-taking ability.
- Ability to work with daily targets and deadlines.
- Good discipline and regularity in follow-ups.

Qualification & Experience

- Graduate preferred; candidates with relevant FMCG/retail experience may also be considered.
- 1–3 years of experience in FMCG sales, telecalling, retail follow-up, sales coordination, distributor coordination, or a similar role preferred.
- Freshers with strong communication and convincing skills may also be considered.

Performance Parameters / KPIs

- Number of retail counters contacted daily.
- Percentage of successful stock-receipt confirmations.
- Number of repeat/fresh orders generated.
- Retailer follow-up frequency.
- Pending delivery/order resolution.
- Accuracy and timely submission of daily reports.
- Retailer retention and engagement.
- Achievement of assigned order-generation targets.

Preferred Candidate Profile

The ideal candidate should be proactive, disciplined, comfortable with regular retailer follow-ups, and capable of identifying sales opportunities through existing retail counters. The candidate should have a strong focus on stock availability, retailer engagement, repeat orders, and timely coordination with the sales/distribution team.

Contact Number -+91-XXXXXXXXXX

Pay: ₹15,000.00 - ₹25,000.00 per month

Work Location: In person

📌 Sales Associate (India)
🏢 Dhampure Speciality Sugars
📍 India